Monday, October 26, 2009

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Chamber Of Commerce Sues Yes Men Over Climate Change Policy Prank Top
WASHINGTON — The U.S. Chamber of Commerce filed a civil complaint on Monday against members of a liberal activist group who staged a news conference to falsely announce that the 3 million-member business federation had reversed its stance on climate change legislation. "The defendants are not merry pranksters tweaking the establishment," said Steven Law, general counsel for the chamber. "Instead, they deliberately broke the law in order to further commercial interest in their books, movies and other merchandise." The chamber said it filed the complaint in U.S. District Court in Washington to protect its trademark and other intellectual property from unlawful use by members of the group known as Yes Men and others involved in the group's commercial enterprises. The activists misappropriated the chamber's logo, created a fraudulent Web site and falsely claimed to be speaking as the chamber under the group's copyright, the chamber said in a statement. As part of its hoax on Oct. 19, Yes Men announced at the National Press Club that the chamber would stop lobbying against the Senate's 800-page climate bill. Reuters moved a story based on the false press release, and both CNBC and Fox Business Network reported it – with the anchors correcting themselves mid-story upon learning it was false. The chamber has taken heat from some of its members because of its position against the climate bill. Some companies have defected from the group, including Apple Inc., Exelon Corp., Pacific Gas and Electric Co. and the Public Service Co. of New Mexico. More on Climate Change
 
Global High Wealth Industry Group Created: New IRS Unit Will Target The Very Wealthy Top
WASHINGTON -- A new Internal Revenue Service enforcement unit targeting the very wealthy will help the tax agency decode partnerships, offshore trusts and other complex techniques used to hide income, IRS Commissioner Doug Shulman said Monday. More on Billionaires
 
Evan Handler: Now Is the Time Top
Now is the time to let Senators and Congressmen/women know you support and insist upon a public option for your health insurance purchases. It's an "option," remember, and the more options, the better. Everyone is still free to purchase what they like. It only means there'll be a government subsidized option that can be purchased, should insurance companies not offer a plan that meets your needs. (Meaning, insurance companies will experience some pressure to offer plans that do meet your needs.) Incredibly, Democrats in the Senate are showing some actual backbone, some nerve, some daring, by offering the American public a tiny sliver of something that might one day grow to resemble what they already enjoy, in terms of their health care coverage. That's a monumental shift from anything that's happened before. So, if you agree with the philosophy, please let your feelings be known widely, and loudly. There's no guarantee it'll succeed. And my best guess is that the "courage" being demonstrated on Capitol Hill might not be impervious to puncture. Make sure those on the fence, and those resistant, realize that most Americans want and insist that a public option be included in health care reform. Your voice needs to be heard. Now is the time. Now. Right... now.... EvanHandler.com More on Health Care
 
William Bradley: Mad Men: "The Gypsy and the Hobo" -- HuffPost Review Top
"The Gypsy and the Hobo" is a great episode of Mad Men . For those who've been thinking that the pace of the show was more than a bit slow earlier in the season, that's certainly not the case now. As always with these reviews, there be spoilers ahead, so you've been warned. This is a most consequential episode which contains the big confrontation we've been waiting for from the beginning. It also contains some very fine acting. I'd say it's time to polish up an Emmy for Jon Hamm. And perhaps for January Jones. Incidentally, this review is delayed for two reasons. First, because my Chinatown /Polanski piece was still featured on Huffington Post. Second, because a technological glitch deleted the 3000-plus word piece I was just about to post as I finished polished it up, fixing typos. Apparently I hit the wrong combination of keys. But I think we can get by with a review in lieu of a long moment-to-moment recap, which was on this occasion even more so than most as I took detailed notes on the episode, which I hadn't done before, to have the precise tick-tock in place. The A story is Don and Betty Draper, with Betty confronting Don about her knowledge of the contents of his long-locked drawer. The principal B story concerns Roger Sterling meeting a rich, beautiful old girlfriend who wants to bring the family dog food business (Soylent Green is ... horses!) back to Sterling Coo, and hook up anew with Roger. Annabelle's theory is that Roger has married "a teenager" and she's sure she can snag him by likening their pre-World War II Parisian romance -- it seems that Roger tried to live the Hemingway myth, boxing and partying his way along the boulevards -- to Casablanca . The other B story is Joan and Greg. Or Dr. Blockhead, as I've come to think of him. He's trying to be a shrink because he can't be a surgeon, at least, not in New York. Violence enters their relationship again, though not in the way that fans expected. Of corse, it may be, speaking of relationships, that the principal B story is that of Don and Sally's beloved former teacher, Miss Suzanne Farrell. They've become very cozy, especially with Betty taking the kids -- no, she didn't go to California to confront Anna Draper -- to her late dad's house. Ostensibly to work out its disposition with ever whiny brother William and the family lawyer. But also to get the lawyer's advice on what to do about what she's discovered about Don. Or, perhaps more accurately, Dick Whitman. He tells her to stay in the marriage, because New York state law favors the hsband in divorce. Roger's view of New York divorce law, of course, is exactly the opposite. Does she take the lawyer's advice? In a way. Betty decides to confront Don. Catching him ust as he's coming by to pick up a few things for his week-long getaway with Suzanne. Not knowing that Betty and the kids have returned early, Don leaves Suzanne, with her bag packed, outside in his Cadillac while he pops into the house. Only to find the kids and ... a notably displeased Betty. I was anxious throughout, thinking that Suzanne would, after a time, get out of Don's car and go in and see what happened to him. Had he fallen down the stairs? Instead, she waits, slumped in the front seat, while Don and Betty's scene plays out. And what a scene it is. It's a tour de force for both actors. Don tries to bluff his way through -- at first, amusingly, saying he has to go back to the Caddy to get his hat! (and, you know, drop Suzanne back at her flat) -- but Betty's having none of it. She bores right in through his defenses, even as he looms over her whining about his privacy. She sees that he's caught and sees that he knows he's caught as soon as he realizes that she has seen the contents of his long-locked drawer. He's certainly shaken, so shaken he has trouble walking and can't even fix his own drink, which Betty suggested and ends up making for him. Perhaps, as she suggests, he even wanted to be caught. The burden of such a massive set of fundamental deceptions has weighed him down since the show began. And so, with her prodding, as is his way he goes through his sad set of photos and tells the story of Dick Whitman. It's like a pitch at Sterling Cooper. Absent the pitch. Explaining the characters, rather pathetically noting of his step-mother's de facto husband that "he was nice to me." The only bit of grace in the tale. When it comes to his brother -- "the little boy in all the pictures" as Betty calls him -- he at first says that Adam died, but then admits that he killed himself. Not because he wanted help from Don but because he wanted to be in Don's life. And Don couldn't risk it, not without risking "all this." Don visibly deflates during this like a magnificent balloon in the Thanksgiving Day parade skewered by a lamp post. When he awakes the next morning, he's alone. After putting on his usual Don Draper costume -- it's Halloween morning but, unlike the kids, he's working -- he ventures downstairs and finds Betty and the kids. And all is, if not swell, fairly well. Sally notices that her parents are, if rather tentative with each other, also interested in each other. Perhaps they're seeing behind the facades. Prompted by the kids, they make plans to go trick or treating. Which leads us back to the title of this episode. Sally goes as the gypsy, while little Bobby is the hobo. Now I'd thought, when I saw this episode title, that it referred to proto-hippie/itinerant teacher Suzanne as the gypsy and that rambling man Don Draper/Dick Whitman as the hobo. Perhaps in a way it does. Both directly, as above, and indirectly, in the sense that Sally caught the inspiration from her beloved former teacher and Bobby intuited his father's real background. In any event, the sort of happy family is out in the neighborhood and rings a neighbor doorbell. It's answered by the frequently annoying Carlton. "I see a gypsy and a hobo," he says, grasping the kids' costumes. Very nice. Then he looks at Don and Betty. "And what are you supposed to be?" What, indeed? They'll have to figure that out as the '60s get rolling in earnest. The credits roll with a song from Oliver! playing over them. That's the hit Broadway musical of 1963, based loosely on Dickens. "A tragedy with a happy ending," as Lane Pryce observed several weeks ago. It's about a poor orphan who finds a family of a sort when he falls in with a pack of thieves. Speaking of which, the next two episodes -- last two of the season -- look to be heavily Sterling Cooper-centric. We do have some good Sterling Coo action in this episode. But before getting to that, let's talk about our Miss Farrell. Prior to the Big Reveal, it was clear that Don had fallen fairly hard for her. And that she had really fallen for him. They play house while Betty is away with the kids, with Suzanne cooking her favorite meal for an appreciative Don while noting that she can't share it with him in her favorite restaurant. Which leads to Don's brilliant idea of going away with her while Betty's away with the kids. If only he hadn't had to stop off at his house while heading out of town. But he did, leaving her waiting in his car while Betty forced their showdown. This made me anxious throughout for Don. I've never bought the notion that Suzanne is a psycho stalker type. But it wold have been reasonable for her, after a time, to barge into the house looking for Don. She waits and waits and then finally gets out of the car. And walks away, slumping as she carries her bag, looking dejected. Perhaps she knew that Betty was there. We don't see that. We also don't see psycho behavior from her. When Don finally wakes up after his big catharsis, he calls her from the office. She's very accommodating. She knows it's over, though Don leaves a crack in the window. Then she worries abot her job. Evidently Don is not her first married man. Their conversation is entirely reasonable, if quite sad. The conversation in the other misfiring affair, that of Roger and Annabelle, is far more tart. She is really quite insistent on hooking up with Roger again, though that's not what I meant by tart when I typed it. He agrees to dinner with her, at another of his snazzy bistros -- does he know any other kind? -- and over the bordeaux takes a stroll down memory lane with his old girlfriend. It's a much fonder memory for Annabelle than for Roger. After she pushes it a bit far by telling him that he must have thought of her when he saw Casablanca , Roger points out that the heroine in that story left Bogie with the guy who was going to end World War II, not run her father's dog food business. Annabelle tries a trump card as they part. "You were the one," she tells him. "You weren't," Roger replies. It's so good to have Roger Sterling back. He's been moping and sniping, largely at Don -- who dislikes Roger because his marriage to Don's ex-secretary led to the sale of Sterling Coo and because Roger, unlike Don, does seem happy -- through most of this season. Roger gets in on the action also by helping Joan. After Greg, or Dr. Blockhead as I've come to think of him, the thumb-fingered surgeon who wants to be a shrink, blows his psychiatry interview despite Joan's shrewd advice, he's breaks out his bottle of whine. "Stop acting like you know everything. You don't know. You don't know what it's like to want something your whole life, and to plan for it and count on it and not get it." Since she most definitely does, she bashes her very own Exhibit A over the head with a vase of flowers. She'd already figured out that she needs work other than selling dresses at Bonwit Teller, so she'd asked Roger for help landing a new job. When Joan, her pride in play, turns down his offer of a return to Sterling Coo, he agrees to help her find another good position, and sets about doing just that. Roger had better hurry because Joan's one-time dreamboat hubster has come up with a new master plan. Arriving home the next day with flowers for Joan, who's a bit abashed about bashing him over the head, Dr. Blockhead says he'll buy her a new vase and lots more cool stuff besides. Because he's solved their problems. He's gone and joined the Army. And he can be a surgeon in the Army, too. (Remind me never to get shot in his theater of operations.) And he's going in as a captain. So Joan won't have to work at all and he's going to keep her in high style. On an Army captain's salary? Do you have to take math to get through medical school? Of course, he may have to go overseas for a few years. "To West Germany, or Vietnam, if that's still going on." "Forget the soup tonight," he tells Joan, "We're going out to celebrate!" I don't think dyed-in-the-wool New York girl Joan ever saw herself as an Army wife. Wait till Roger hears about this. It definitely tops anything from Annabelle, though perhaps not her family firm's little PR problem. Actually, it's a big PR problem. It seems those folks out in Hollywood, as Bert Cooper points out, have made big trouble for the dog food business with a movie called The Misfits . That was the last completed film for both Clark Gable and Marilyn Monroe. Gable had a heart attack a day after it wrapped. He died a week later. Monroe was a mess throughout the shoot. She was so into pills and booze they had to send her to rehab. After the wrap, she went to a sanitarium. She's a bundle of nerves in the movie, and her hysterical reaction when her character learns that Gable and Monty Clift and Eli Wallach are catching wild Nevada horses for their meat is shocking in its rawness. It's directed, incidentally, by John Huston, the indelible villain of Chinatown . People hadn't realized that horses were killed for dog food, and Annabelle's Caldecott Farms is a big part of the backlash. Don suggests the obvious -- the name is poison, so change it (which, incidentally, Blackwater recently did, end of digression) -- but she doesn't want to do it. They stage a focus group, with Annabelle watching from behind the glass. The participants talk about their dog's characteristics and then watch as the pets sample the dog food. The dogs love it! They scarf it down, and their owners are very happy. Then the participants are told it's Caldecott Farms dog food. Oh, no, it's evil! Grim scene. Pollster Paul Maslin, an old friend who's a great fan of the show, has done about a thosand focus groups. He e-mailed, saying: "I love Draper's line 'Is this your first group?' when the guy comments about how the people are describing themselves and not their dogs. Candidates, too? Sort of, but EveryConsultant Draper has identified another eternal truth as is his wont. With the grand task of opening a potential client's eyes accomplished, Don takes off for his getaway with Suzanne. We know the rest. Only two episodes left in the season. With much of the personal side resolved, at least for now, in non-soapy ways, look for big happenings in and around Sterling Cooper and the changing advertising business. Which, along with the rest of America and the world, is going to have a mega-seismic shock to the system three weeks from the end of this episode. You can check things during the day on my site, New West Notes ... www.newwestnotes.com. More on Mad Men
 
Jillian York: Facebook Wants You to Reconnect: With Dead Loved Ones Top
When a favorite site rolls out a new feature, users are supposed to ooh and ahh , not cringe. One of Facebook's latest features has me doing just that - After logging in recently, I peeked at the ubiquitous "suggestions" box on the right side of the screen, only to see that Facebook had asked me to "reconnect"...with a dead friend. The feature is apparently intended to remind users to comment on the walls of users with whom they haven't recently been in touch (on Facebook, anyway). So far, however, it has succeeded only in creeping out the users it intended to "help." Some users' experiences have been mildly amusing, such as that of gsorenson, who tweeted , "Facebook just suggested that I reconnect with my dad." Other users, such as Twitter user exohcaroline , have received much more cryptic-seeming messages, suggesting they reconnect with friends or loved ones who have passed on. On Twitter, she said: Speaking to a number of friends about the latest Facebook tweak, the overarching sentiment was sheer annoyance. I, for one, am sick of Facebook fixing things which aren't broken while features which actually need improvement (such as the standard photo uploader) are left in the dust. More on Death & Dying
 
Are Womb Transplants The Next Frontier In Fertility? Top
Doctors in Britain have announced that they have figured out a process to transplant wombs that could result in healthy pregnancies -- and they estimate they could do their first successful transplant within two years. More on Health
 
Matthew Hoh Resigns: State Department Official Quits Over Afghan War Top
A former Marine Corps captain with combat experience in Iraq, Hoh had also served in uniform at the Pentagon, and as a civilian in Iraq and at the State Department. By July, he was the senior U.S. civilian in Zabul province, a Taliban hotbed. But last month, in a move that has sent ripples all the way to the White House, Hoh, 36, became the first U.S. official known to resign in protest over the Afghan war, which he had come to believe simply fueled the insurgency. More on Afghanistan
 
J.S. McDougall: The Billboard Analogy & The Importance of Proving that Social Media Sells Top
Coca-Cola isn't alerted by Rickie's Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can't run the numbers (groan) on how many times people have purchased new kicks after seeing skinnier people in their ads on the subway. And McDonald's can't track the number of times their mouth-watering billboard on the highway has prompted you to throw your new shoes in the backseat and detour your commute home through the local drive-through. None of these well-worn advertising strategies can show absolute proof of effectiveness. For example, at no point can Coca-Cola print out a Google Analytics chart that reads: Walker Little League Park Location: Plymouth, Colorado Time Period: 09/01/2008 to 09/01/2009 Signs: 1 Size: 3' x 4' Views: 120,658 Unique Views: 107,311 Purchases Inspired by This (1) Sign(s): 69 x 12 oz cans, 135 x 20 oz bottles Unique Views/Sale Conversion Rate: 0.002% So what's wrong with them? Why do they continue to plaster every available surface with their logos and product placement? Are they mad? Do they just looooove throwing money around? What's the value of a sign on a fence? The answer is simple: There's value in familiarity. So then, why—if these corporate giants continue to see the value in pouring untrackable advertisements out into the real world—do so many companies hesitate to do so online? "Can we track sales?" is a question I hear often when I speak with book publishers about the potential of participating in the world of social media. It is a valid question. All publishers, especially smaller ones, are right to be weary of investing valuable time and energy into new marketing landscapes. I have two answers to that question. Yes! Sales can be tracked. Just like with pay-per-click advertising campaigns online, publishers can track sales that originate from a specific link that has been passed out into, and around, the digital world. For example, businesses promoting themselves on Twitter can use traffic-tracking services, such as Google's Analytics, to see the number of folks who have come to their web site from Twitter in general, or from a single Tweet specifically. The same is true of Facebook, YouTube, Blip.tv, Current, the blogosphere at large, and any other web site or service out there. In this way, publishers can gauge and evaluate the effectiveness of their social media promotions when customers make purchases their through the business's own web site. No! Sales cannot be tracked. Off-web-site sales, however, are difficult—or impossible—to track. For example, let's say a customer sees a Facebook news item—which promotes your company's latest book—slide down their news feed—but, instead of clicking the news item's link to purchase the book directly from your web site, that person decides, instead, to purchase the book from his or her favorite local book shop. Sure, any sale is a good thing. The problem is—this is one you'll never know about. Or, more accurately, you'll never be able to tie that book sale from the local book shop to the Facebook news item you posted. Is that situation so unlike Coca-Cola's little league signs? Obviously, no mortal publishers can afford to plaster every little league field in the the country with book covers just for a little familiarity. So in order to place books in front of potentially millions of people every day, publishers must market their content online. Most businesses already know this, and therefore, many have invested substantial time and energy building knock-your-socks-off web sites and packing them full of information and content. This is a necessary and wonderful thing to do, but it is only the first step. Here's why: (Comparatively speaking, of course.)   (...and Twitter...and YouTube...and the blogosphere...) Where would you rather plunk down a billboard? Without a social media strategy publishers are limiting their web audience to the people who are already looking for them. And, while great web sites and content are important for high sales conversion rates, they do little to boost traffic. Social media presents you with the opportunity to tap into new audiences and invite interested folks back to your site...for the evening. By participating in the world of social media, publishers can drop their promotional content, friendly sales staff, and valuable expertise into a sea of millions of very-talkative people. Publishers choosing to conduct themselves well * in these new communities will be served well by rapid-fire word of mouth, increased site traffic, and more trackable (and yes, untrackable) sales. This is the new crowd marketing. And we should be happy that—unlike with real-world crowd marketing—it has a relatively low cost-of-entry and we are able to track more than none of the sales. There is value in familiarity. * Social media platforms cannot be viewed as new marketing channels—in the old sense of the term. These are communities. People do not sign on to be bombarded with one-way marketing messages. Businesses doing so get blocked and un-friended and booed and bad-mouthed. People use these spaces for friendly and encouraging interactions. Relax your marketing muscles and go meet your customers. This was originally published on Jesse's blog at http://www.jsmcdougall.com . More on Book Publishing
 
CNN Falls To Last Place In Primetime Demo Top
The October 2009 cable news ratings are in with a major milestone: CNN has fallen to last place in the primetime demographic, the category advertisers covet most and in which three of its four primetime shows finished last for the first time ever. CNN fell to fourth with an average of 190,000 A25-54 viewers in primetime in October, just behind sister network HLN, which averaged 191,000 A25-54 viewers in primetime. Fox News won the prime demo with 583,000 A25-54 viewers, and MSNBC came in second with 239,000. In total viewers, Fox News won primetime with an average of 2,234,000. MSNBC averaged 730,000 total viewers, CNN averaged 679,000 total viewers, and HLN averaged 530,000 total viewers. In the total day ratings, Fox News won among A25-54 viewers with an average of 344,000, while CNN (142,00) and HLN (146,000) beat last-place MSNBC (131,000). Among total viewers in total day ratings, Fox News averaged 1,255,000 for first place. CNN placed second with 486,000, MSNBC placed third with 359,000, and HLN placed last with 307,000. In all categories, CNN and MSNBC fell to their respective 2009 lows, and the networks have taken to squabbling with each other over whose October was better. "We're thrilled to be beating CNN in primetime, where the money is made," a MSNBC spokesperson told the Huffington Post. "We couldn't be more pleased that both our networks (CNN and HLN) are now topping MSNBC in total day and that CNN.com leads all TV news competitors on the web," a CNN spokesperson said. "As we have said for years, we measure our audience across all CNN Worldwide platforms and throughout the day, not just primetime. CNN provides quality journalism and our ratings reflect the news environment more than opinion programming does - especially in primetime." Fox News took the top 13 programs in all of cable news, with "The O'Reilly Factor" on top for the 107th consecutive month. O'Reilly averaged 3,389,000 total viewers; "Glenn Beck" (2,748,000), "Hannity" (2,374,000), "Special Report with Bret Baier" (2,248,000), and "Fox Report with Shepard Smith" (1,989,000) rounded out the top five (full ranker below). "Anderson Cooper 360" is a particular let-down for CNN, as it came in last place at 10PM in the primetime demographic, losing even to repeats of "Countdown" and "Nancy Grace." "Lou Dobbs" also came in last in the prime demo; in fact, "Campbell Brown" also came in last in the prime demo, making "Larry King Live" the only CNN program not to lose in that category (it beat the new "Joy Behar Show" on HLN). Total Day (M-Su), Total Viewers Fox News: 1,255,000 CNN: 486,000 MSNBC: 359,000 HLN: 307,000 Total Day (M-Su), A25-54 Fox News: 344,000 HLN: 146,000 CNN: 142,000 MSNBC: 131,000 Primetime (M-Su), Total Viewers Fox News: 2,234,000 MSNBC 730,000 CNN 679,000 HLN 530,000 Primetime (M-Su), A25-54 Fox News: 583,000 MSNBC: 239,000 HLN: 191,000 CNN: 190,000 7PM, Total Viewers Fox Report with Shepard Smith: 1,989,000 Hardball: 649,000 Lou Dobbs Tonight: 631,000 Issues with Jane Velez-Mitchell: 461,000 7PM, A25-54 Fox Report with Shepard Smith: 463,000 Hardball: 182,000 Issues with Jane Velez-Mitchell: 167,000 Lou Dobbs Tonight: 163,000 8PM, Total Viewers O'Reilly Factor: 3,389,000 Countdown: 1,020,000 Nancy Grace: 830,000 Campbell Brown: 648,000 8PM, A25-54 O'Reilly Factor 875,000 Countdown: 294,000 Nancy Grace: 269,000 Campbell Brown: 161,000 9PM, Total Viewers Hannity: 2,374,000 Rachel Maddow: 880,000 Larry King Live: 842,000 Joy Behar: 535,000 9PM, A25-54 Hannity: 659,000 Rachel Maddow: 246,000 Larry King Live: 224,000 Joy Behar: 183,000 10PM, Total Viewers On the Record with Greta van Susteren: 1,958,000 Anderson Cooper 360: 689,000 Countdown (repeat): 600,000 Nancy Grace (repeat): 495,000 10PM, A25-54 On the Record with Greta van Susteren: 533,000 Nancy Grace (repeat): 222,000 Countdown (repeat): 218,000 Anderson Cooper 360: 210,000 October 2009 Total Viewers Cable News Program Ranker: October Cable News Total Viewers Program Ranker Live SD - October 2009 A25-54 Cable News Program Ranker: October Cable News A25-54 Program Ranker - Correction : An earlier version of this story said it was the first time CNN had fallen to last place in primetime; the network had actually placed last twice already in 2009. October 2009 is the first month that three of CNN's four primetime programs placed last. The Huffington Post regrets the error. More on CNN
 

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