The latest from TechCrunch
- RockYou Joins The No Scams Parade. But What's Facebook Up To?
- CrunchBoard Jobs: Digg, AOL, TheStreet.com and More!
- Seesmic Desktop Adds Twitter Lists, Hits 3 Million Downloads
| RockYou Joins The No Scams Parade. But What's Facebook Up To? | Top |
| Zynga changed their lead gen scam policy this morning (the whole Scamville background is here , see updates at bottom as well). And now RockYou is taking steps to clean up their act to, according to an email we’ve been forwarded. In an email to RockYou’s publishers, they say that they will begin complying with Facebook’s rules on offer scams (and like you, we’re not sure why they haven’t been complying all along, but lax enforcement is likely the cause). Two interesting nuggets from the email though. First, RockYou says that from now on you’ll only see “clean, safe surveys from top tier brands advertisers.” All of the surveys we’ve seen are mobile subscription scams, so I’m not sure there’s such a thing as a clean, safe survey. Second, the email says “ the Facebook compliance team will be keeping a very close eye on offer walls starting tonight.” We’d heard that Facebook is coming down hard on app developers around scams right now, but Facebook won’t comment about it other than to say that they have always been monitoring application offers and enforcing the rules. From what we’ve seen, that enforcement didn’t bring much in the way of results, but perhaps they’re more serious about the situation now. The full email: Subject: RockYou Offers: Facebook Offer Wall Compliance Update Hi RockYou Publishers, You may have heard the recent controversy around the types of offers that are being run by most offer wall providers (Offerpal, SuperRewards, etc.). If you haven’t heard, take a look at this post on TechCrunch: http://www.techcrunch.com/2009/10/31/scamville-the-social-gaming-ecosystem-of-hell/ The Facebook compliance team will be keeping a very close eye on offer walls starting tonight. Since the RockYou Ad Network is the largest display network on the Facebook platform, we have a long history of working directly with the Facebook compliance team to ensure that we always maintain the highest standards of compliance and ad quality. We will apply the same level of quality assurance to our RockYou Offers platform. Some thing to keep in mind that set us apart from the other offer wall providers: * 100% Facebook compliance starting this evening, and on an ongoing basis * Clean, safe surveys from top tier brand advertisers * High quality brand campaigns ranging from video ads to free sample offers * Cost-per-install campaigns for other Facebook applications We believe we will continue to outperform the competition based on our diverse advertiser base, and we will do so while always maintaining full compliance with Facebook policy. Our technology provider for RockYou Offers, PeanutLabs, has also posted an interesting research study they ran over the weekend that clearly outlines how users feel about the scammy offers that have been so prevalent on offer walls: http://peanutlabs.wordpress.com/2009/11/02/survey-finds-arrington-has-a-point-given-choice-users-overwhelmingly-prefer-direct-payments-and-research-surveys-to-cpa-offers/ We believe the new Facebook policy enforcement is in the best interest of Facebook users and the entire platform ecosystem, and we look forward to working with you as a safe and effective monetization partner. If you have not yet switched over to RockYou Offers, all you have to do is: 1. Log in to your publisher account at ads.rockyou.com 2. Click on the RockYou Offers tab 3. Follow the 4-step integration process If you have any questions or issues with integration, please contact Chris or Aaron: Chris Akhavan [redacted] Aaron Choi [redacted] Thank you, RockYou Offers Team Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0 | |
| CrunchBoard Jobs: Digg, AOL, TheStreet.com and More! | Top |
| If you're on the hunt for a new job, check out our CrunchBoard . We've added nearly 50 new jobs from leading internet businesses in the last two weeks, including two jobs here at TechCrunch. Here's a quick sample: Sr. Front End Developer / JavaScript Guru Digg – San Francisco, CA Health News Editor AOL – New York, NY Director, Audience Development TheStreet.com – New York, NY Senior Creative Developer (Flash) Modea – Blacksburg, VA Development Manager, Front End WhitePages – Seattle, WA Also, don’t forget that we’re looking for an Account Executive and CrunchBase interns here at TechCrunch! For job hunters in Europe, check out our Europe CrunchBoard. Click here to see all the jobs on CrunchBoard. Crunch Network : CrunchGear drool over the sexiest new gadgets and hardware. | |
| Seesmic Desktop Adds Twitter Lists, Hits 3 Million Downloads | Top |
| Now that Twitter has officially unveiled its Lists feature to all users, the frenzy has started. But while Lists are available via Twitter’s site, the feature has been slower to come to Twitter clients. Today, Seesmic is announcing the availability of Lists on its desktop client, Seesmic Desktop. The new, downloadable version of Seesmic Desktop will display your Twitter lists in the left sidebar from any Twitter account you have (Seesmic lets you use one client for multiple accounts). The new feature also lets you add any Twitter user to any user list from any of your account. Right now, list functionality is limited. You cannot see lists that list you, only lists that you follow. And you cannot create lists from the client; this must be done within Twitter’s site. But, Seesmic’s founder and CEO Loic Le Meur told me that both the ability to create lists and see lists that follow you will soon come to Seesmic Desktop in the next few weeks. The list feature will also come to Seesmic Web shortly, says Le Meur. He also said that lists took so long to incorporate into the clients because the updated, comprehensive API wasn’t available until a few days ago. Le Meur and his team have scrambled to launch a new version of the desktop client over the weekend and will unveil it to Seesmic members today, and to the general public within the next few days. Other third party sites have also tapped into the Lists API, Listorious , a Lists directory . List descriptions, which will be coming in the next week or so according to Twitter’s Vitor Lourenco confirms , would also be a valuable addition to clients like Seesmic. TweetDeck, one of Seesmic’s main competitors, is also adding list functionality very soon, according to TweetDeck’s founder and CEO Iain Dodsworth. While the nature of TweetDeck’s lists feature is still a secret, he told me that “integration will be extensive and offer complete flexibility to TD users with particular emphasis on curation, consumption and portability of lists and existing TD groups.” Seesmic Desktop, which integrated with both Facebook and Twitter, has also hit 3 million downloads, with the last 500,000 downloads taking place within the past month and a half. The client was recently upgraded to add Facebook fan pages, yFrog integration, a "reply to all" button for messages and a favorites timeline. Earlier this summer, Seesmic recently launched its browser-based Twitter client at TechCrunch's Real-Time Stream CrunchUp. Seesmic Web will also be integrated with Facebook within the next month as developers are currently tweaking the application's functionality on different browsers. Disclosure: TechCrunch editor Michael Arrington is an investor in Seesmic. I am not. Crunch Network : MobileCrunch Mobile Gadgets and Applications, Delivered Daily. | |
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