The latest from TechCrunch
- Bluefin Labs Reveals How It Is Tying Social Media To TV
- Valentine's Giveaway: NYC Readers, Win An Electric Car Love Date From Hertz
- Wow, Microsoft And Google Are Punching Each Other In The Face Right In Front Of Us!
| Bluefin Labs Reveals How It Is Tying Social Media To TV | Top |
| On the Web, we have links, which makes all media trackable. But on TV there are no links. So how do you track the audience response to a TV show or an ad? It’s all guesswork, panels, and surveys pretty much. But Deb Roy thinks he has a better answer: treat social media as a realtime “focus group in the wild” and tie that commentary back to TV. He wants to infer links from what people are talking about. In the video above, he explains his approach with Bluefin Labs. “Think about a switchboard that links realtime TV with social media,” he says. Roy is the founder and CEO of Bluefin Labs , a video and language analytics startup in Cambridge, Massachusetts. Bluefin is creating a console for advertisers and TV programmers to measure the social resonance of their content. Using sophisticated semantic analysis, Bluefin can determine what peopel are saying about a particular TV show or commercial across various social media, including Twitter, Facebook, and blogs. The console (see screenshot below) still spits out fairly raw data right now and is in the process of getting a cleaner UI, but essentially it shows what looks like a digital program guide with shows and ads being tracked on different channels. For each show or ad, the grey bars represent how much commentary was sparked across various social media, with an actual sampling of Tweets and Facebook comments, along with a tag cloud summarizing what people are saying about that show or ad. A brand introducing a new product could see how often the name of the product is mentioned by people talking about it versus the overall umbrella brand. Advertisers interested in actually measuring engagement could use this data to see how much buzz is created given the reach of a particular show. They could look at the response rate per airing and then rank order each TV network to see where their ad dollars are best spent. “For every mass media action there is some sort of audience response,” says Roy. “This has always been the case. Because of the low barrier to entry to social media there are feedback loops. Those roll up to a significant new force which shifts how audiences view the mass media.” Roy is a researcher at the MIT Media Lab and he founded the company in 2008 with one of his Ph.D students, Michael Fleischmann. ver the past 15 years, Roy’s research explored the nexus between video and language. He taught a robot named Toko the names of objects using video and language as complimentary feedback loops, and put his own family under video surveillance to capture how his son learned language over a period of 36 months. Now with Bluefin, he is taking that deep machine learning and semantic analysis and applying it to TV. Last year, Bluefin raised a $6 million series A financing led by Redpoint Ventures. Other investors in that and a previous seed round include Lerer Ventures, Acadia Woods Ventures, Brian Bedol and Jonathan Kraft. The company has raised a total of $8.35 million, including a $1.15 million grant from the National Science Foundation. CrunchBase Information Bluefin Labs Information provided by CrunchBase | |
| Valentine's Giveaway: NYC Readers, Win An Electric Car Love Date From Hertz | Top |
| Not to be outdone by Zipcar, Hertz recently launched Connect by Hertz , a car sharing service. In order to stay hip, they’ve started renting out electric cars like the wee Smart fourtwo and they want to send you and your SO on a wild ride through the streets of New York. First, and this is the bad part, you have to be an NYC resident and you have to have a driver’s license. Here’s what you can win: · Year-long membership to Connect by Hertz ($50 value) · $100 drive-time credit · $100 gift card to either Graffiti or Caracas Arepa Bar here in NY Read more… | |
| Wow, Microsoft And Google Are Punching Each Other In The Face Right In Front Of Us! | Top |
| By now, you’ve undoubtedly heard the news. Google set up a sting operation (how cool is that?) in an attempt to catch Microsoft red-handed stealing their search results. And according to them, they did just that — and made it known. Microsoft has seemingly both sidestepped and denied the claim — and then has sent accusations back Google’s way. The whole thing is amazing, and to be honest, I’m still trying to parse it all. But you can get the whole gist by reading what’s on Techmeme , starting with Danny Sullivan’s original post on the topic. But what’s most interesting right now is that Google and Microsoft are engaged in a full-on war. Yes, they’ve more or less been at war for many years. But it’s mainly been a quiet war, that takes place behind the scenes and only occasionally includes quick jabs at the other one in public. But now they’re straight-up calling each other liars on Twitter, and their own very popular blogs! After the news and subsequent fight first broke out this morning. Microsoft immediately put up a rebuttal on their Bing blog, entitled: Thoughts on search quality . That article directly addresses Sullivan’s post but doesn’t directly call out Google for much. Then things started to get ugly . This prompted Microsoft communication head, Frank Shaw, to take to Twitter in an attempt to swing Microsoft into the offensive postion. Here were his three key tweets: @fxshaw Frank X. Shaw 1.Don’t be fooled. Google wants to change subject because they’re under investigation in the US and Europe for manipulating search results. about 9 hours ago via Seesmic Desktop Retweet Reply @fxshaw Frank X. Shaw 2. Google collects customer data from Chrome and Android. Pot calling kettle black? http://bit.ly/eLQV70 about 9 hours ago via Seesmic Desktop Retweet Reply @fxshaw Frank X. Shaw 3. Harry Shum very clear http://bit.ly/hYvCIM on 1k plus signals used in ranking algorithm…includes clickstream data. about 9 hours ago via Seesmic Desktop Retweet Reply Google’s Matt Cutts fired back on Twitter: @mattcutts Matt Cutts So far Bing's response seems to be "We don't copy Google's results. Of course we do." http://goo.gl/8VoDJ vs. http://goo.gl/yW4Ia about 6 hours ago via web Retweet Reply Google then decided to escalate things further by using their official blog to very directly call Microsoft out with a post titled: Microsoft's Bing uses Google search results—and denies it . I mean, just think about that for a second. Then, about an hour ago, there was this great exchange on Twitter in response to Dave Winer posting a link to the original story: @davewiner Dave Winer Oooops looks like Google caught Microsoft cheating in search. http://r2.ly/853k about 5 hours ago via web Retweet Reply @fxshaw Frank X. Shaw @ davewiner no they didn't. about 5 hours ago via Seesmic Desktop Retweet Reply @davewiner Dave Winer @ fxshaw The evidence is pretty convincing about 5 hours ago via web Retweet Reply | |
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