Daily News: Odd News - April Fool becomes yet another marketing gimmick

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Monday, Apr 01, 2013 12:20 PM PDT
Today's Odd News - Reuters News Headlines - Yahoo! News: April Fool becomes yet another marketing gimmick

April Fool becomes yet another marketing gimmick  Monday, Apr 01, 2013 12:20 PM PDT By Alastair Macdonald LONDON (Reuters) - The April Fool is dead. Or at least the gentle jester of the common folk has been converted into a corporate colossus controlled by global marketing executives. Companies around the world, from Google to BMW and Sony, have adopted the tradition of goading the gullible on April 1 to show their lighter sides and steal some free publicity. ... Full Story

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