Monday, February 28, 2011

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Abrams Media Network Launches "The Mary Sue," New Site For Nerd Girls Top
Let’s just face it, being a geek girl on the Internet sucks. Even if you’re relatively smart and a woman your lot in online life is basically relegated to this unless you’re Oprah. My point is that there’s never really been a successful and lasting site targeted only to nerd girls ( Village Voice Media’s *  Heartless Doll tried to no avail until it entered the deadpool last May). Dan Abrams and the folks behind Mediaite are trying to break this curse, with today’s launch of   The Mary Sue . Called The Mary Sue in an attempt to subvert traditional female “wish fulfillment” tropes , the new site has a staff of two — Former Geekosystem Associate Editor Susana Polo will be taking helm with the help of intern Jamie Frevele. Polo explains the motivation behind the site in her inaugural post, “Why A Geek Site For Women?” “The only thing "women's" sites and magazines make me feel regularly is the distinct impression that I'm not in their demographic.  Even though I'm a woman.  Not coincidentally, this is frequently how I feel whenever a game advertisement or comic book cover assumes that I am male.  Even though I am a gamer/reader.” Under Polo’s guidance, the editorial scope of the site will run the gamut from coding to girl gaming to “here’s a female scientist that’s done an amazing thing,” anything that’s interesting to the female demographic as well as geeks as a whole.  Polo tells TechCrunch, “There’s a perception on the Internet that if you’re a woman on the Internet people pay more attention to you. But revealing your gender on the Internet can open you up to a lot of annoyances.” No kidding. Dan Abrams’ entire site network, which includes Mediaite, Styleite, Sportsgrid and Gossipcop, is seeing  9.8 million uniques monthly according to internal analytics and is aiming to bulk up those numbers with The Mary Sue. “Our reach is roughly that of a Slate or an Usmagazine.com , with only a fraction of the staff, ” says Mediaite’s Andrew Cedotal. The network’s last/broader foray into geek culture, Geekosystem , is now averaging 1.4 million uniques and 3.5 million pageviews a month with a meager staff of three. * My former employer. CrunchBase Information Mediaite Information provided by CrunchBase
 
What 'The Social Network' Won (Three Awards, But Not Best Picture) #Oscars Top
Despite losing Best Picture to The King’s Speech , Aaron Sorkin and David Fincher’s epic Facebook creation myth The Social Network did pick up three Oscars tonight, more than any film about nerds has ever garnered, unless you count A Beautiful Mind. The Social Network won Best Film Editing (Angus Wall and Kirk Baxter), Best Original Score (Trent Reznor) and Best Adapted Screenplay (Aaron Sorkin) at tonight’s 83rd Academy Awards Ceremony. The film, which picked up four awards including Best Picture at the Golden Globes and was nominated for eight Oscars, was definitely the Twitter and tech crowd favorite but apparently not the Academy’s. We did indeed have something to to root for despite David Fincher losing to The King’s Speech’s Tom Hooper for Best Director, Jesse Eisenberg (who played Mark Zuckerberg) also losing to the very-deserving Colin Firth in the Best Actor category, and the film itself losing to The King’s Speech in the most important category of the night, Best Picture. The King’s Speech, with twelve nominees and four wins, was perhaps the “biggest dog in this fight, ” to borrow a term from the film. Traditionally the Best Editing award is usually an indicator of what film will win Best Picture (only nine films have taken the coveted Best Picture award without winning Best Editing) but that rule didn’t hold in this case. Both  Inception and The King’s Speech beat The Social Network at sheer amount of awards won, at four to The Social Network’s three. Here’s the full list of what The Social Network won, what it was nominated for and who it was up against, via Slashfilm ( Bold = Winner). BEST PICTURE: Black Swan The Fighter Inception The Kids Are All Right The King's Speech 127 Hours The Social Network Toy Story 3 True Grit Winter's Bone DIRECTING: Darren Aronofsky, Black Swan David O. Russell, The Fighter Tom Hooper, The King's Speech David Fincher, The Social Network Joel and Ethan Coen, True Grit ACTOR IN A LEADING ROLE: Javier Bardem, Biutiful Jeff Bridges, True Grit Jesse Eisenberg, The Social Network Colin Firth, The King's Speech James Franco, 127 Hours ADAPTED SCREENPLAY: 127 Hours (Fox Searchlight), Screenplay by Danny Boyle & Simon Beaufoy The Social Network (Sony Pictures Releasing), Screenplay by Aaron Sorkin Toy Story 3 (Walt Disney), Screenplay by Michael Arndt. Story by John Lasseter, Andrew Stanton and Lee Unkrich True Grit (Paramount), Written for the screen by Joel Coen & Ethan Coen Winter's Bone (Roadside Attractions), Adapted for the screen by Debra Granik & Anne Rosellini CINEMATOGRAPHY: Black Swan (Fox Searchlight) Matthew Libatique Inception (Warner Bros.) Wally Pfister The King's Speech (The Weinstein Company) Danny Cohen The Social Network (Sony Pictures Releasing) Jeff Cronenweth True Grit (Paramount) Roger Deakins FILM EDITING: Black Swan (Fox Searchlight) Andrew Weisblum The Fighter Paramount Pamela Martin The King's Speech (The Weinstein Company) Tariq Anwar 127 Hours (Fox Searchlight) Jon Harris The Social Network (Sony Pictures Releasing) Angus Wall and Kirk Baxter ORIGINAL SCORE: How to Train Your Dragon (Paramount) John Powell Inception (Warner Bros.) Hans Zimmer The King's Speech (The Weinstein Company) Alexandre Desplat 127 Hours (Fox Searchlight) A.R. Rahman The Social Network (Sony Pictures Releasing) Trent Reznor and Atticus Ross SOUND MIXING Inception, Lora Hirschberg, Gary A. Rizzo and Ed Novick The King's Speech, Paul Hamblin, Martin Jensen and John Midgley Salt, Jeffrey J. Haboush, Greg P. Russell, Scott Millan and William Sarokin The Social Network, Ren Klyce, David Parker, Michael Semanick and Mark Weingarten True Grit, Skip Lievsay, Craig Berkey, Greg Orloff and Peter F. Kurland @keisertroll Tom Keiser I WANT TO THANK YOU LIKE AN ANIMAL #reznor #oscars about 6 hours ago via web Retweet Reply @dtrinh Danny Trinh Sandra: "Jesse, you've inspired lonely young men around ye world hunched over keyboards." We got a shoutout! about 4 hours ago via Twitter for iPhone Retweet Reply @alexia Alexia Tsotsis Tech bloggers of the world rejoice! You don't have to write another post tonight. #Oscars about 4 hours ago via Seesmic Desktop Retweet Reply @parislemon MG Siegler The Social Network isn't cool. You know what's cool? The King's Speech. about 4 hours ago via Twitter for Mac Retweet Reply @brandchannelhub brandchannel The Social Network wins Best Editing nod, while Facebook won't let you edit what you post. #hmm #Oscars about 5 hours ago via web Retweet Reply CrunchBase Information Facebook Information provided by CrunchBase
 

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