Thursday, April 28, 2011

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On Track To Make $8 Million This Year, Refinery29 Invades San Francisco Top
Fashion news site Refinery29 is on a roll. The hyperlocal fashion site is expanding to San Francisco today, its fourth city after New York, LA, and Chicago. The site covers high-end local fashion designers, and it launched a sister group deals service called Refinery29 Reserve last November. CEO Philippe von Borries tells me the company’s is on track to do $8 million in revenues this year, based on the first quarter run-rate. It ended 2010 with $2 million in sales, up from %600,000 in 2009. “Our formula is to engage users with content and convert them into shoppers,” he says. Still, he expects advertising to make up 75 percent of his revenues this year, and the commerce business to make up another 25 percent. The Reserve business is only in New York right now, but will soon launch in San Francisco as well. And the group buying experiment is doing well. “Last week alone we generated $100,000 in gross slaes from two offers,” he says. But ad sales are doing even better. Refineery29 is like a hyperlocal fashion blog that attracts exactly the types of fashion-obsessed shoppers high-end brands are looking to reach. The site gets 1.6 million monthly unique visitors, according to internal numbers, and 25 million monthly pageviews. It also has 350,000 email subscribers, with 25,000 of those already in San Francisco through a soft launch). Combining commerce and media is a new model for online publishers like Refinery29 and Thrillist (which owns JackThreads ). These are like the new fashion magazines. Instead of just having an index of products at the back, now you can actually buy some of the products featured in the articles. There is still a distinction between the editorial and the commerce, but it is now only a click away. CrunchBase Information Refinery29 Information provided by CrunchBase
 
Why Can't Anyone Make A Popular Tablet? Top
I’ve been thinking a lot about the popularity of tablets and the problems manufacturers face coming up against the iPad . The devices that we see here at CG are all pretty amazing – even the Playbook was a cool, if flawed, device – but no one device seems to be able to grab any traction. In looking back, I see echoes of the netbook craze of the oughts, and the parallels with this “fad” (along with the distinct differences) are very telling. Continue reading…
 
LivingTechie Is A Groupon For Techies Top
Just to add more fuel to the conflict of interest fire we have raging over at TC HQ today, TechCrunch Israeli correspondent  Roi Carthy has decided to build a startup and we are writing about it. You’d think being a TechCrunch writer would make Carthy shy away from doing something as hackneyed as a Groupon clone, but Carthy’s daily deals site has a twist! (DISCLOSURE: I, like Carthy, write for TechCrunch) Similar to Startups.com which we posted on  earlier today, LivingTechie is targeting people in the techie/hipster/early adopter user base by limiting its daily deal email list to people who have companies listed in Crunchbase (they validate against the URL). People who receive the Living Techie emails can then share them with other people via a special link. “While we are purposefully creating a ‘club house’ for employees of the tech/startup industry, once a deal is received, it can be shared with anyone,” Carthy tells me. Carthy wants the site to continue to feature vertical discounts and deals that are particularly appealing to the tech early adopter crowd, like I dunno iPad cases. Powered by DealCoop , Living Techie starts right out of the gate with deals from JackThreads , Wakemate , ioSafe and vibrator company JimmyJane . Of course. CrunchBase Information LivingTechie Information provided by CrunchBase
 
The Complete Guide To Watching And Tracking The Royal Wedding Online Top
For any of you caught up in the frenzy over the royal wedding between England’s Prince William and Kate Middleton, we’ve collected a comprehensive list of where to watch the festivities online, where to find photos, dedicated mobile apps, Twitter accounts following the Royal Wedding and more. As opposed to the wedding of Prince Charles and Princess Diana, this Royal Wedding is particularly unique because of the web didn’t exist back then. And neither did social media. This will be one of the most publicized and watched weddings in history and the whole world is invited to view and comment both on TV and the web. Where To Watch YouTube’s Royal Channel: As we noted a few weeks ago,The YouTube account for the British Monarchy will be streaming the festivities live beginning at 5 AM ET on Friday. NBC’s The Today Show will be streaming their coverage live on the show’s site. The Today Show’s Royal Wedding Blog Windsor Knot will be posting pictures and coverage. FOX and ABC will both be streaming their coverage of the Royal Wedding on Hulu . ABC will also be syndicating its stream to Yahoo’s Royal Wedding portal. CBS will be streaming the wedding on Ustream. PBS, PopSugar, and ET will also be using Ustream as a platform for their live coverage. CNN will be livestreaming the day’s events on CNN.com, including views from inside the Abbey as well as the parade, and via the CNN Apps for iPhone and iPod touch, iPad and Android tablet. TV Replay will be pulling real-time clips of the ceremony, moments like first kiss etc, that will be live on AOL’s Royal Wedding portal. Splash Live will be streaming from Justin.TV. How To Follow Using Social Media The British Monarchy’s Facebook Page will be posting photos, news and more on the social network. And you can follow the Monarchy’s official Twitter account, @clarencehouse , which will be posting news from the event. While I’m sure there will be many hashtags on Twitter marking Tweets about the wedding, you can follow #rw2011 and #royalwedding. In case you are worried about downtime, we hear that Twitter is preparing for the impending traffic that Tweets about the wedding could cause for the platform. E! will be livestreaming their coverage of the wedding directly from Facebook . The British Monarchy’s Flickr page will be updated with photos from the event, and you can access more information on the official site for the wedding. You can also access photos and news from AOL’s Royal Wedding portal and Yahoo’s Royal Wedding news site. Photo sharing app Color and The Telegraph have joined forces to share real-time eye-witness photos of the royal wedding and the celebrations going on across the UK. A live stream of photos taken using Color in the UK can be accessed here. Of course, we hear that Royal Wedding guests will be able to Tweet from inside the ceremony so if you follow one of the lucky guests (i.e. Victoria Beckham , and Elton John ) you may be able to get an insider’s account of the wedding. HuffPost Style will be featuring the fashions from the festivities, including the wedding gown, bridesmaid dresses and more. Just Spotted has Royal Wedding channel to keep track of celebs spotted at the wedding. Mobile Apps The official Westminster Abbey (where the marriage will take place) app allows you take a 3D tour of the royal church. Dress The Royals allows you to dress the British Royal Family for the event. You can also download People Magazine’s The Royals App, The Royal Wedding By Hello Magazine, BBC’s The Royal Wedding Insider , and NBC’s Royal Wedding App .
 
Spotify Lands Major Studio Deals, Prepares To Launch Movie Service Top
Spotify continues to negotiate with Facebook over its long promised U.S. launch . But that isn’t the only thing the music streaming service has been up to. They’ve negotiated a number of deals with major movie studios to offer users streaming movies as well as music, a source in the industry tells us. Earlier this week we reported that YouTube plans a similar service (something we first wrote about last year ). As with Google/YouTube, we’re not sure when Spotify will launch the new service. But our best information suggests this Fall. And these aren’t your standard Netflix/Amazon/iTunes type movie deals, either, we’ve heard. Spotify is aiming to offer users much earlier access to movies. Similar to the release dates that hotel’s get for premium in-room movies. They’re expensive, but users can often see them just a couple of weeks after they’ve been in theaters. We believe the studio deals being negotiated are for worldwide rights, so Spotify users anywhere would have access. Update: CEO Daniel Ek says this story isn’t accurate : “No it ain’t true. Media these days are funny. Soon I’ll be reading that Spotify is launching a space rocket.” Since he’s said that in the past about a number of our stories, all of which turned out to be accurate, we’re going to wait and see. CrunchBase Information Spotify Information provided by CrunchBase
 
Visible Measures Raises $7.7 Million For Online Video Engagement Solution Top
Visible Measures , a third-party online media measurement solution for advertisers and publishers, has secured $7.7 million in an open-ended financing round, according to an SEC filing. We’ve learned that the round was led by DAG Ventures , with participation from Northgate Capital and General Catalyst Partners . The newest round brings the company’s total funding to $37 million. Visible Measures offers a platform through which advertisers can measure the effectiveness of a digital ad campaign, and provides an in-depth look into how how online viewers interact with video content and how that content spreads across the Web. In April, the company launched Viewable Media , a video ad network that allows advertisers to buy user-initiated views in social video, allowing it to both drive and measure user-initiated views as well as the impact of the publicity it receives through promotional efforts. Viewable Media is powered by its Viral Reach Database and Video Metrics Engine, which fuel the Ad Age Viral Video Chart and the Variety Top 10 Online Film Trailers Chart , among others. Customers of Visible Measures include MTV, AOL Video and YouTube, among others. CrunchBase Information Visible Measures Information provided by CrunchBase
 

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