Wednesday, February 29, 2012

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Business Data Reporting In 5-10 Minutes, Not Days. Facebook Rolls Out Real-Time Insights Top
Real Time Insights Confirmed DoneFacebook has just confirmed my scoop from last week, announcing its business performance metrics tool Page Insights will start reporting data with a latency of 5-10 minutes, not two or more days. It will open new tactics for marketers such as amplifying a well-performing post's reach with ads, or deleting one receiving negative feedback before it can trigger Unlikes or a PR crisis. Insights Product Manager David Baser tells me real-time Insights will roll out globally over the next two weeks, and I think the way it ties to Sponsored Stories ads could boost Facebook's revenues. Impressions, clicks, negative feedback instantly. Data wizards rejoice!
 
It's A Mighty Hard Road To App Store Success Top
IMG_5733A bit of news that squeaked out during the Win8 festivities was the launch of the Microsoft app store. In the version of the software I was using, the app has always been there but it wasn't available until today. To be clear, the app store here is still in its absolute infancy and is, at best, a hall of demos for various app providers. The real test of Windows 8 will be the adoption of the OS's new design paradigms. While everyone will eventually have to fix their apps to reflect Win8's major architecture changes, there is going to be a lot of hand-holding until the Win9 (potentially) destroys all vestigial Windows cruft. For example, Windows 8 still uses a legacy version of the registry inside Windows 8, a necessary evil required by many applications. Many apps won't be able to update to Win8 UI standards and many more apps won't trickle over to the Microsoft app store. It's this disconnect that will challenge Windows 8 in the first few years of life.
 
Foursquare Is Doing Big Things, So Existing Investor Spark Capital Buys $50M Of Employee Stock Top
photoFoursquare founder Dennis Crowley spent this afternoon in Barcelona, explaining his location company's potential to Mobile World Conference attendees. Someone else didn't need to hear the presentation, though. Existing investor Spark Capital is buying $50 million worth of its stock, according to sources, in a deal to provide at least some employees with liquidity. The result is a valuation north of of the already-impressive $600 million from its last round, I've heard. This is even though the company continues to focus on product development instead of trying to maximize revenue.
 
Your Average Facebook Post Only Reaches 16% Of Your Friends Top
Lonely On FacebookYou're not unpopular, it's just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 16% of their friends. Your actively shared links, photos, and status updates probably reach much higher than 16% of your friends, while more inane auto-generated posts about new friendships, wall posts, and articles you read may only be seen by your closest buddies. Overall, this is actually a good thing, because the reduced visibility of irrelevant content makes room for what you want to see. But don't be alarmed if your all your friends don't like awesome concert photo, they may just be offline.
 
Tasted Menu Takes On Foodspotting With New iPhone App Top
tasted menuThe team behind startup Tasted Menu thinks it has the technology to help you find the exact dish you're looking for. The company is launching its iPhone app today (its website was already live), and it's also expanding from its hometown of Boston into Austin — just in time for South by Southwest. Of course, there's already a popular iPhone app for food recommendations — Foodspotting, which said in January that it has nearly 2 million app downloads. However, Tasted Menu CEO Alex Rosenfeld argues that Foodspotting and similar apps "effectively amount to check-in apps for food," whereas Tasted Menu helps the vast majority of people who aren't interested in that, but "would love a product that helps them make better ordering decisions and discover new dishes and restaurants."
 
Enterprise Social Networking Platform Yammer Raises $85M From DFJ Growth, Khosla, And Others Top
yammerEnterprise social network and communications platform Yammer has finally closed that big round we and PandoDaily heard about earlier this year. The company has raised $85 million in new funding, bringing the total investment in Yammer to a whopping $142 million. DFJ growth and Social+Capital Partnership (who led Yammer's last round) led this round. Other investors joining the round include Meritech, Khosla Ventures, Capricorn (the investment arm of Jeff Skoll), as well as existing investor Charles River Ventures, Founders Fund, USVP, Emergence Capital Partners. Founder and CEO David Sacks tells us that the company had over $30 million of insider investment in the round. We've heard the company's valuation for the round was around $500-$600 million (Yammer wouldn't comment on this) Sacks says a number of angel investors also participated in the massive round including Sacks' old PayPal colleague Max Levchin, as well as CrunchFund, Bill Lee, Ronnie Lott, and a few others. Randy Glein from DFJ Growth will take a board observer seat.
 
Keen On… Cary Sherman: How Should The Democratic Process Function In The Digital Age? [TCTV] Top
Screen Shot 2012-02-28 at 10.14.24 PMEarlier this month, Cary Sherman, the RIAA's CEO, wrote a controversial op-ed in which he raised questions about the impact of Google and Wikipedia on America's "democratic process". So when I Skyped with Sherman earlier this week, I leveraged social media's democratic process to ask the RIAA CEO some direct questions from my Twitter community about piracy, the music industry and American democracy itself.
 
Self-Improvement Marketplace Betterfly Raises $1.5M, Gets A New CEO Top
betterfly sushi makingLooks like it's self-improvement time for Betterfly, a startup that, as the name suggests, allows users to "better themselves" by signing up for classes on everything from belly dancing to web design. The company just announced that it has raised a $1.5 million Series A from previous investor Lightbank, the Chicago firm created by Groupon co-founders Brad Keywell and Eric Lefkofsky. Betterfly is also naming Todd Sullivan as the company's new CEO — founder and former CEO Joshua Schwadron will remain as chairman of the board, and the startup says he will still be "active in day to day operations."
 
Slowly But Surely Software Will Eat Mobile World Congress Too Top
480px-Mobile_world_congress_09As 60,000 people flooded Mobile World Congress in Barcelona this week, multiple bars and restaurants were suddenly hit by wave after wave of men (it's mostly men) in blue and grey suits. The suits at MWC are there to do one thing. Sell mobile base stations to each other, get carrier partnerships for their new Latin American MVNO (or similar), and generally be those mobile corporate drones that flood the Fira conference centre annually. This year some companies have gone all out with their trade stands - Alcatel's looks like a cross between MacDonalds and a scene from Logans Run. The irony that socialist troops paraded on the same ground is lost on most. But amid all this razzmatazz and hype about the future of mobile, one can't help wondering: Has Mobile World Congress outlived its usefulness? The signs are there. Carriers are losing their position as the centre of gravity in mobile. It used to be the case the that big stories were about Verizon/AT&T/Vodafone/Whichever signing some big deal. That's no longer the case. Today it's all about software and handset operating systems like Windows Phone and Android (Apple never exhibits, but now and again you can spot their executives wandering around). These days the conversation around mobile is all about apps and platforms. Angry Birds launching on a handset or tablet is the news, not some carrier deal.
 
DreamIt Ventures Launches A New Minority-Focused Accelerator, DreamIt Access Top
dreamitDreamIt Ventures, the startup incubator with programs in place in New York, Philadelphia, and, most recently, Israel, is announcing a year-long minority accelerator program called DreamIt Access. The program, launched with Comcast Ventures as its first investor, plans to launch 15 minority-led startups over the course of the next 12 months, starting with five companies participating in DreamIt NYC during summer 2012.
 
CoderDojo Partners with GitHub to Create a New Generation of Hackers Top
CoderDojo Octocat by: Cameron McEfeeOn Saturday afternoon a group of 30 pint size wannabe hackers gathered at the GitHub offices in San Francisco for the first CoderDojo in the United States. Irish teen sensation, James Whelton had traveled to San Francisco to take his highly successful social hacking education platform to the United States. CoderDojo began in Whelton's final year of high school when he convinced the administration to lend him a room to begin a computer club after school. What Wheton thought would be a handful of geeky friends getting together to share their coding skills surprisingly brought 40 participants to that first session in Cork, Ireland. Thus began a whirlwind of then 18 year old Whelton's next 9 months. CoderDojo quickly gained popularity in Cork and was drawing folks from across the country to meet with Whelton's group. With the help of SOSventure's Bill Liao, CoderDojo quickly expanded to Dublin and Whelton found himself traveling around the country and surrounding isles starting up new dojo groups. The philosophy behind CoderDojo is one of...
 
Facebook Reveals Mobile News Feed Ads and Massive Logout Page Ads Top
Logout and News Feed AdsFacebook has just unveiled that premium ads built off of Page news feed posts will now be eligible to appear on the mobile news feed and the logout page, in addition to the web news feed and web sidebar. Logout ads have enormous potential because 37 million people logout of Facebook each day 105 million per month, but there's no other engaging content on the logout page to distract them from the ads. Essentially the evolution of Sponsored Stories, Facebook Mike Hoefflinger, Director of Marketing cited at its Facebook Marketing Conference that its new "Reach Generator" premium ad distribution system let Ben & Jerry's reach 98% of their fans with a post and get 3-to-1 ROI, and other Pages have reached 75% of their fans. Typically, less than 16% of a Page's fans see each of their posts.
 
Facebook Timeline For Pages Kills Crucial Marketing Feature: Default Landing Tabs Top
Death of the Default Landing TabAmongst the beautiful covers and pinned posts, there's one glaring disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their tab applications as their default landing page that non-fans first see when they visit. This powerful marketing feature let Pages set up welcome app that teased special content like contests or coupons, but required users to Like the Page for access. Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page's cover. Many won't, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. The change is a noble one that prioritizes the user experience and the site's long-term health, but several marketers I've talked to are already grumbling.
 
Liveblogging Facebook's Marketing Keynote Top
facebook studio awardFacebook is holding a big event for advertisers today in New York, which it's calling the fMC (Facebook Marketing Conference). Executives Sheryl Sandberg, Chris Cox, David Fischer, and Mike Hoefflinger are all scheduled to take the stage during the keynote address starting at 1pm Eastern — I'll be liveblogging it here, while Josh Constine covers the big announcements in separate posts. To set the stage, here are some relevant stats from eMarketer: Facebook's share of the US display market increased to 14 percent in 2011, and the search firm predicts that its ad revenue will reach $7.64 in 2014. eMarketer says Facebook passed Yahoo last year to become the biggest display ad seller in the United States — but Google's growth puts it on-track to pass Facebook in 2013.
 
Whistlestop Tracks Political Candidates Based On Social Media Data Top
WS Factsheet.docxNow more than ever, social media has become an integral part of the political campaign, and the race has moved to the web. And according to a Pew Survey from 2011, almost half of all Americans make political decisions in part because of information and news shared with them online. As a result, candidates want to earn more Twitter followers, Facebook likes, and YouTube views than their opponents. Whistlestop, a new political technology startup launching today, wants to help democratize social media data on political candidates to allow voters to track and support these politicians. Basically, Whistlestop aggregates data from multiple social media sources, including Twitter and Facebook, and uses this data to create a site where candidates face off and success is measured, in real time, by candidates' digital support.
 
Wireless Memory Card Maker Eye-Fi Raises $20M Series D Led By NTT DOCOMO Top
prod-android-appEye-Fi, the maker of those nifty, wireless memory cards that automatically sync digital camera photos to your devices, as well as to cloud services like Facebook, Flickr, Picasa and YouTube, is today announcing it has raised $20 million in Series D funding. The round was led by NTT DOCOMO, the largest mobile operator in Japan, something which hints at the company's plans towards further international expansion through carrier relationships.
 
Dolphin Browser's New Voice Commands Let You Talk Your Way Through The Web Top
Screenshot_2012-02-23-16-43-32Way back in the days of Android yore, the stock browser got the job done but did so with a minimum of flair. Now there's no shortage of first-rate mobile browsers out there, but mobile browser war mainstay Dolphin has just released a new update that packs an equally new (and nifty) feature: it's called Sonar, and it lets you navigate the web with your voice. Once the update is installed, a small button will appear in the bottom left corner of the screen. Long-pressing that button allows users to select between drawing Dolphin's navigation gestures on screen and using Sonar to speak their commands aloud. One more quick press and users can start yapping away with Dolphin's voice commands.
 
Map Your Own 3D Space With Metaio Creator Mobile Top
creatorMobileYesterday, Metaio CTO Peter Meier ran a small demo for me that describes how their new Creator Mobile software allows any user to map a 3D space with a coordinate system, so they can then add their own digital, Augmented Reality content to that space. This mobile app will work in conjunction with their desktop solution called simply Metaio Creator (video description at this link), which is where the content is actually associated with the coordinate system, via "drag and drop".
 
Justin.tv's Namesake Founder Takes On Task Services With Exec Top
Screen Shot 2012-02-29 at 8.52.45 AMJustin.tv has already gone in two directions. The main one is Twitch.tv, a video game-focused version of the original video streaming site, that by all accounts has booming traffic and revenue. The other one is SocialCam, a mobile video app spinout that's also getting serious traction now. But the namesake cofounder Justin Kan is going in a third direction, with a new startup called Exec. Similar in spirit to TaskRabbit, Zaarly and to some degree Postmates, the site-plus-mobile app (currently for iOS) lets you quickly order a task from the startup's workforce -- deliveries, chores, cleaning, even art. The main interface is streamlined down to a simple box that lets you type in whatever you want, in contrast to some of its competitors. Another key difference, from TaskRabbit in particular, is that this isn't a marketplace where workers compete to bid down costs. Jobs currently go for a flat $25 fee, although Kan tells me they're still experimenting with prices.
 
How To Use Facebook Timeline For Brand Pages: New Feature Details Top
Screen shot 2012-02-29 at 11.48.50 AMWhat does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work. A host of new features became available this morning when Facebook gave all Pages around the globe the option to upgrade to the Timeline redesign. Here's how they work, and how to use them to benefit your business.
 

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