Wednesday, March 31, 2010

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Clickable Gets Social With Facebook Ads Top
It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable , the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April 12. What that means is that an advertiser buying pay-per-click ads on Google can test the performance of those search ads against pay-per-click ads on Facebook targeted to particular social demographics. Search ads versus social ads, all in one dashboard. According to this sign-up page on Clickable: Clickable Pro now empowers you to create and upload pay-per-click Facebook ads in bulk. And with Clickable conversion tracking, you can track Facebook and search marketing revenues and conversions with a simple tag placed on your Web site. You can even produce customized, white-label reports with search and social performance displayed side by side. Clickable is a Facebook partner which has integrated its service with the Facebook Ads API , which will allow Clickable customers to create, upload, and manage Facebook Ads directly from Clickable. The integration will work with pay-per-click text or image ads, but not yet with regular display ads. Facebook ads are bringing in real revenues now for the social network. But how will they compare to search ads? CrunchBase Information Clickable Facebook Information provided by CrunchBase
 
Hulu's Internal Training Video (And Its Alien Plot) Revealed Top
If you head over to Hulu right now and start watching a video, you’ll notice that the site has turned on a new 3D feature. At least, it looks like they were trying to — when you click the button, the site instead opens a video marked “Hulu Confidential — For Internal Use Only” (looks like there’s a pretty major typo in their code). The video is a ten minute documentary detailing the long-running conspiracy behind Hulu’s alien plot to turn our brains into goo. It begins with footage of television pioneer Philo Farnsworth (an alien-sounding name, indeed), winds through the 20th century, and concludes with Hulu, which finally helped TV’s brain-melting content expand its reach well beyond the living room. The documentary includes interviews with UCLA Professor Fabian Wagmister and journalist/comedian Dan Lyons (AKA Fake Steve Jobs ). Lyons sums up Hulu’s impact on our future best: “Our children are going to grow up to be total, mushbrained zombies. There’s no hope for them.” CrunchBase Information hulu Information provided by CrunchBase
 
WolframAlpha Admits That We're Better At Math Top
For the past several months, I’ve given WolframAlpha a hard time. I actually think the service is pretty cool, I just think they drastically overpriced their iPhone app . The computational engine was trying to get users to pay $50 for the information they could access for free online. Sure, there’s something to be said for an iPhone-tailored experience, but $50 was just ridiculous. And guess who now agrees? WolframAlpha. The service has slashed — and I do mean slashed — the price of the app from $49.99 all the way down to $1.99. Yes, they’ve discounted it $48. That’s a 96% price reduction. And not just that — they’re offering a refund to anyone who did pay the ridiculous price for the app. Yes, a full refund — and Apple is keeping their 30%, so WolframAlpha is losing money by doing this. Between the $49.99 version and the $19.99 discounted version that was on sale during the holidays, 10,000 copies of the app were sold, we’re told. That’s not awful, but it’s nowhere near the number WolframAlpha needs to be ubiquitous. And that’s exactly what WolframAlpha has decided it wants to be. The $1.99 price will certainly help towards that goal, but so will the reinstatement of the mobile-optimized version of the site. You may recall that WolframAlpha took that version away in December, erroneously thinking people would buy the $50 app without it. Now, it’s back too. More changes to make WolframAlpha appeal to all sorts of people will be coming too, we’re told. For now, check out the handsomely-priced $1.99 app . CrunchBase Information Wolfram Alpha iPhone Information provided by CrunchBase
 
April Fools Shenanigans, Wikipedia, Google, Oh My! Top
Time to live blog April Fools 2010! Some of us got a jump start on the time-honored tradition (not to name any names here), but we still have about 24 hours of shenanigans left. As the new hire, I have the dubious honor of managing the TechCrunch April Fool’s Scorecard. If you spot a good one please leave it in the comments. I can’t promise you a TechCrunch T-shirt, but I may get to keep my job. Here’s the definitive list of 2010 April Fools jokes . We’ll update it regularly over the next 24 hours.
 
Introducing The Do-It-Yourself CrunchPad Kit [Video] Top
Those you you who’ve been following the CrunchPad project since we first announced it in the summer of 2008 weren’t too happy to hear about the recent… hiccups …that we continue to fight through. But never fear, while we continue to clean up the mess that our Asian contractor left behind we’ve been hard at work on a new project that lets anyone create an iPad like device from any laptop screen. It’s called the CrunchPad Kit and it goes on sale now. Best of all, we’re selling this for just $49 as an introductory price. Once 800 have sold, or about $44,000 in revenue, we’ll be moving to a higher price. The CrunchPad team has been working around the clock here at our Palo Alto headquarters to get the kit ready for full production in time for the delivery of the iPad on April 3. We know you want an iPad, but you aren’t as excited about that $499+ price tag. With the CrunchPad Kit, you can turn any laptop screen into a device that’s just as good, for a fraction of the price. Introducing The CrunchPad Kit The kit contains everything you need to convert any laptop screen into a fully functional touch screen device. The key piece of technology is a transparent resizable modular touch screen overlap material that you add to the screen after removing it from the rest of the laptop. You then install the remaining electronics, as well as a power supply, and the device is ready to go. Also included in each kit is a 4G module that you can optionally activate and add to the device for always-on connectivity. There’s real technology here, particularly in the touch module, that we’ve developed with our new partner. A number of patents have been filed around this new research, which we’re calling the F.U.J.J. With the F.U.J.J. you can convert any laptop screen of any size, up to 17 inches, into a CrunchPad. There’s more information in the video above, including a complete walk through of the five minute installation process. Order your CrunchPad Kit now, we expect to be completely sold out within 48 hours. Here’s one last picture of the Asian team we hired to help us build this product working on the F.U.J.J. from our office in Palo Alto after we sponsored their immigration visas to get them over here. CrunchBase Information CrunchPad Information provided by CrunchBase
 

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