The latest from TechCrunch
- Peixe Urbano: Brazil Gets A Groupon-Like Deal Site
- Orange, OpenX Set Out To Build Pan-European Ad Exchange Ecosystem
| Peixe Urbano: Brazil Gets A Groupon-Like Deal Site | Top |
| Over the last few months we’ve seen quite a few international startups that are looking to capitalize on the success of Groupon , the deal-a-day startup that has been getting quite a bit of buzz lately. Europe has already seen many similar sites, and tonight, Brazil is getting its due: Peixe Urbano (which means “Urban Fish” in Portuguese) has just launched to the public, offering daily deals to Brazil’s nearly 70 million Internet users. Founder Julio Vasconcellos concedes that Peixe Urbano has many similarities to Groupon — it sends users one great deal per day (generally offering 50-90% off) via Email, Twitter, or Facebook. And, like Groupon, a certain number of people have to sign up for the deal before it “activates”, which gives users an incentive to tell their friends. But Vasconcellos says that he and co-founder Alex Tabor have made some key changes to better adapt the new site to Brazilian culture. While both founders are from Brazil, they decided to do some market research to get a more accurate measure of how they should diverge from Groupon’s model. Their conclusions: first, Vasconcellos says that Brazilians tend to favor spontaneous activities as opposed to discounts or gift cards with a six month expiration, so Peixe Urbano will include more time-sensitive deals, like cheap tickets for next-day shows or happy hour at the local restaurant. Second, Vasconcellos says that Brazilians tend to be less excited about sharing coupons and sales with their friends (they may be frowned upon socially), so Peixe Urbano is positioning itself as a site to discover cool hidden gems in your city, with the added bonus of saving some money in the process. Other international Groupon-like we’ve covered include Snippa (UK), Daily Deal (Germany), and CityDeal (Germany). And there are plenty more — the UK alone has at least a half dozen Groupon clones. CrunchBase Information Peixe Urbano Information provided by CrunchBase | |
| Orange, OpenX Set Out To Build Pan-European Ad Exchange Ecosystem | Top |
| France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry. Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform. The marketplace will allow all classes of buyers to compete for targeted impressions in real-time auctions and help sellers of online display advertising inventory from all over the globe maximize revenue. The partnership between Orange and OpenX spans multiple years and is mutually exclusive to all regions Orange operates in. | |
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