The latest from TechCrunch
- Users Say They're More Likely To Buy If A Business Answers Their Question On Twitter
- Facebook Still Has No iPad App But They're Building A Desktop Software Team?!
| Users Say They're More Likely To Buy If A Business Answers Their Question On Twitter | Top |
| Currently I am not in Cancun . The reason I am not in Cancun is out of my control (an over three hour Virgin delay on the tarmac at JFK caused me to miss my connecting USAirways flight at SFO). I spent a good part of those three plus plane-trapped hours bitching on Twitter, asking both the @VirginAmerica and @USAirways Twitter accounts for guidance, because calling their respective 800 numbers either put me on hold or wouldn’t go through. Guess which Twitter account responded? Guess which one I’ll consider purchasing tickets from again. And according to a recent survey of 2049 Twitter users completed by Twitter Q&A search service inboxQ, I am not alone: 64% of the inboxQ survey respondents were more likely to make a purchase from a business account that answered their questions on Twitter, 24% were just as likely and only 12% were less likely. Another added benefit of answering user questions on Twitter (ARE YOU LISTENING @USAIRWAYS ?) is that users are more likely to follow a business that answers their questions, at 59% versus 29% who are just as likely and 12% who are less likely. The inboxQ survey results are filled with other lovely “well duh” info nuggets like how users with high follower accounts are more likely to receive answers to their questions, at 41% respondents with more than 100 followers receiving an answer from a business versus 21% with less than 100 followers (Maybe brands don’t think its worth the effort? Or maybe the questions from low volume accounts get lost in whatever social media monitoring service businesses are using?). In any case, pro tip: If you’re a business serious about user engagement on Twitter, go out of your way to sincerely answer sincere questions from users, no matter how many followers they have. They might just end up buying something. Or not hating you . @bmull Brenden Mulligan I specifically this (6 hour) @ usairways flight because they advertised it had wifi. But it doesn't. Boarding for my last @ usairways flight! 52 minutes ago via Twitter for iPhone Reply Retweet Favorite CrunchBase Information Twitter Information provided by CrunchBase | |
| Facebook Still Has No iPad App But They're Building A Desktop Software Team?! | Top |
| Facebook has no iPad app. It’s ridiculous . Their iPhone app is the most downloaded app in the history of apps. And third-party iPad apps (many of which aim to trick users ) constantly dominate the top 10 lists for both free and paid apps. And yet, Facebook doesn’t seem to care at all about the device. Because they’re all about HTML5 , right? Well, someone might want to tell the Seattle office that. On the jobs page for the relatively new Seattle Facebook office, one of the openings is for “Software Engineer, Desktop Software”. Desktop software. Desktop . Before the damn iPad. Hey Facebook, 1986 called, they want their strategic vision back. Seriously though, this isn’t just one engineer they’re looking for to work on fun products (like the nifty, but experimental Mac Desktop Notifications app ), this is an entire team they’re building. Again, to work on desktop apps. The job description: The desktop software team is a new team at Facebook based out of Seattle, WA. We will be working on new products that we expect to deliver to millions of users’ computers to help make their entire computing experience more social. Facebook is seeking experienced Software Engineers in Seattle to join this team. The job asks for expertise in creating desktop applications for Mac and/or Windows (Linux fans can now revolt as well). Other responsibilities include: Work closely with our product and design teams to define feature specifications Work closely with our Platform team to build server-side APIs and interfaces in support of these applications Conduct design and code reviews Is Facebook actually building a full-fledged desktop app? If so, that’s awesome. But again, it doesn’t seem to make a lot of sense given their stated ( over and over again) commitment to HTML5 and that being the key driver for why they don’t have an iPad app. Of course, I also don’t believe that they’re not actually building an iPad app. I think they just thought they could get away with not building one ( remember “the iPad isn’t mobile” — but the desktop is?) and only more recently realized they should probably be on the fastest growing new computing platform in history. And then there’s the Facebook Phone project. Which totally doesn’t exist . Double pinkie swear (with fingers crossed behind the back). Or might this be about the Facebook Browser that I’ve been thinking about for a while? That might actually make a lot of sense. Interesting times for the social network. I just better see that damn iPad app before I see a desktop client. CrunchBase Information Facebook iPad Information provided by CrunchBase | |
CREATE MORE ALERTS:
Auctions - Find out when new auctions are posted
Horoscopes - Receive your daily horoscope
Music - Get the newest Album Releases, Playlists and more
News - Only the news you want, delivered!
Stocks - Stay connected to the market with price quotes and more
Weather - Get today's weather conditions
| You received this email because you subscribed to Yahoo! Alerts. Use this link to unsubscribe from this alert. To change your communications preferences for other Yahoo! business lines, please visit your Marketing Preferences. To learn more about Yahoo!'s use of personal information, including the use of web beacons in HTML-based email, please read our Privacy Policy. Yahoo! is located at 701 First Avenue, Sunnyvale, CA 94089. |
No comments:
Post a Comment