The latest from TechCrunch
- Google Just Leaked Their +1 Chrome Extension On National Television
- 100,000 Developers Strong, Mashery Nabs $11 Million To Push The Internet Beyond Websites
| Google Just Leaked Their +1 Chrome Extension On National Television | Top |
| If you haven’t seen Google’s new “Dear Sophie” video , I highly recommend you check it out. It’s brilliant. And watch closely. At various points in the video, the Chrome browser in use reveals an unreleased product: a Google +1 extension. For the best view of it, skip to the 0:51 mark. There it is, front and center, next to the Picasa button being clicked on. The funniest part of this is that Google is actually airing this video on national television as part of their new Chrome marketing push. So Google just leaked their own new feature to millions of people. Well, those watching very closely, at least. So what does the extension do? Hard to say since they never actually click on it in the video. But one can assume that it’s a simple way to +1 any site you’re visiting. Google formally unveiled +1 about a month ago as a way to socially share Google Search results with friends — and to help Google rank those results with social juice. I’m also wondering if the extension doesn’t have more social functionality — such as a way to share a link on Twitter and other networks alongside +1′ing it. You may recall that as they were developing +1, we kept getting leaks about it. One of those was a +1 toolbar that was apparently a way to share with other social networks. Google has also said that a +1 button is coming for publisher websites. But we haven’t heard any more on that since the original announcement. Anyway, a +1 Chrome extension is clearly on the way. And Google let us know about it either by way of a brilliant subliminal marketing move, or a big mistake in front of the entire American public. Either way, great ad. +1, really. CrunchBase Information Google Google Chrome Information provided by CrunchBase | |
| 100,000 Developers Strong, Mashery Nabs $11 Million To Push The Internet Beyond Websites | Top |
| “People used to sit at a desk to ‘Internet’. Then they would get up and stop Internetting. Now they Internet wherever, whenever — even when they don’t think they are doing it.” That’s Mashery CEO Oren Michels ‘ explanation for why his company is growing so quickly. The API management company has just hit 100,000 developers using their service, Michels says. Just about a year ago, that number stood at 35,000. And now they’ve just gotten a big new round of funding to help deal with and maintain that fast expansion. Mashery has just closed an $11 million Series D round led by OpenView Venture Partners . Also participating were previous investors Cisco , Formative Ventures , 406 Ventures , and First Round Capital . With the funding, Scott Maxwell , senior managing director and founder of OpenView, has taken a board seat. The new funding brings the total raised to just shy of $25 million. And while Michels declined to give the valuation, he does note that this round was at a “significant premium” over the last round ( a $5.5 million one in February of last year). So what has led to a tripling of developers using Mashery in the past year? Apps, says Michels. It has been mostly Android and iOS leading that charge, obviously. But Michels also notes that the videogame consoles are also driving quite a bit of growth recently. He also says that Mashery’s technology is now used in some 25,000 live apps out there. “A great app ‘grants a wish’ — so companies are going to need lots of apps to meet the needs of different groups of customers at different places, times, and use cases,” Michels says. “The only way to make that happen is to have secure, scalable, easy-to-use APIs — that can be the ingredients of the wishes,” he continues. Cute. And apparently good business. CrunchBase Information Mashery Information provided by CrunchBase | |
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