The latest from TechCrunch
- Users Say They're More Likely To Buy If A Business Answers Their Question On Twitter
- Infinity Ventures Summit In Sapporo: Demos From 14 Japanese Startups
| Users Say They're More Likely To Buy If A Business Answers Their Question On Twitter | Top |
| Currently I am not in Cancun . The reason I am not in Cancun is out of my control (an over three hour Virgin delay on the tarmac at JFK caused me to miss my connecting USAirways flight at SFO). I spent a good part of those three plus plane-trapped hours bitching on Twitter, asking both the @VirginAmerica and @USAirways Twitter accounts for guidance, because calling their respective 800 numbers either put me on hold or wouldn’t go through. Guess which Twitter account responded? Guess which one I’ll consider purchasing tickets from again. And according to a recent survey of 2049 Twitter users completed by Twitter Q&A search service inboxQ, I am not alone: 64% of the inboxQ survey respondents were more likely to make a purchase from a business account that answered their questions on Twitter, 24% were just as likely and only 12% were less likely. Another added benefit of answering user questions on Twitter (ARE YOU LISTENING @USAIRWAYS ?) is that users are more likely to follow a business that answers their questions, at 59% versus 29% who are just as likely and 12% who are less likely. The inboxQ survey results are filled with other lovely “well duh” info nuggets like how users with high follower accounts are more likely to receive answers to their questions, at 41% respondents with more than 100 followers receiving an answer from a business versus 21% with less than 100 followers (Maybe brands don’t think its worth the effort? Or maybe the questions from low volume accounts get lost in whatever social media monitoring service businesses are using?). In any case, pro tip: If you’re a business serious about user engagement on Twitter, go out of your way to sincerely answer sincere questions from users, no matter how many followers they have. They might just end up buying something. Or not hating you . @bmull Brenden Mulligan I specifically this (6 hour) @ usairways flight because they advertised it had wifi. But it doesn't. Boarding for my last @ usairways flight! about 3 hours ago via Twitter for iPhone Reply Retweet Favorite CrunchBase Information Twitter Information provided by CrunchBase | |
| Infinity Ventures Summit In Sapporo: Demos From 14 Japanese Startups | Top |
| Earlier this week, I took part in Infinity Ventures Summit (IVS) Spring 2011 in Sapporo [this and many of the following links are in Japanese], a two-day, invitation-only event that takes place twice a year in Japan. IVS attracted over 400 people from the domestic and international web industry this time and is organized by VC firm Infinity Venture Partners (which just raised US$41 million for their IVP Fund II). Apart from panel discussions and presentations, some hours of the program gave a total of 14 Japanese start-ups the chance to present their services onstage. Here’s a rundown of all companies that participated at the IVS launchpad this time. IVS Spring 2011: One winner and four runners-up enchant.js by Ubiquitous Entertainment (winner of the launchpad) Best of show went to enchant.js , an HTML5/Javascript-based game engine for smartphones and web browsers. enchant.js is open source and free to use (MIT or GPL dual license). This is an example of how an RPG developed with the engine could look like, here is a jump and run game developed with enchant.js (over 100 games have been developed based on the engine in less than a month). enchant.js was created by 19 year old Ryo Tanaka (more information in English on the engine can be found here ). Location base magazine by Hakuhodo DY Media Partners Location base magazine is a geo-aware iPhone app that leads users to spots in Japan that were shown in popular TV shows. Last year, maker Hakuhodo DY Media Partners developed an app that helped fans of popular period drama Ryomaden to travel to locations the series was filmed at. The app was even available in English and included a number of additional multi-media features for fans (location-based background music, location-based photo frames etc.). Feel on! by L is B Feel on! is a Twitter client that uses a so-called social emotion engine to analyze the content of your tweets and turn your timeline into a comic strip of sorts. Users can switch between comic and “normal” display mode with the push of a button. Feel On!, which is available on the web and in the form of an iPhone app , is currently available in Japanese only, but an international version is already on the works (more information in English can be found here ). READYFOR? by Ohma Launched in March this year, READYFOR? is Japan’s first crowdfunding service. It works much like Kickstarter in the US, but the focus here is to make it possible for artists in particular to get their projects (music, movies, fashion etc.) financed. The people behind this project, for example, are currently trying to collect 600,000 Yen/$7,400 for a documentary on Fukushima (more information on READYFOR? in English can be found here ). Reengo by Kayac Reengo is an iPhone VOIP app that lets you call your Facebook friends without having to dial numbers – choosing a person from the Facebook friend list and pushing a button is enough. The app works with 3G and Wi-Fi and was downloaded in the Japanese App Store 80,000 times (it’s bilingual but not yet available in other stores) in 15 days. Reengo for Android is currently in beta, with maker Kayac saying an iPad version is on the way, too. The other launchpad demos at IVS Spring 2011 Ubiregi , an e-commerce solution that uses the iPad to replace cash registers and lets users analyze the wealth of sales data that can be collected that way via a web app backend (an English version will be available soon) Twepub , a smartphone/tablet app that lets users read, share and publish e-books (in the EPUB format) via Twitter Mangaget , a manga sharing site that lets creators publish comics on the PC, tablets, smartphones and Japanese feature phones simultaneously (with 27,000 manga uploaded at this point, it’s Japan’s biggest site of its kind) AskSmart.ly , a free iPhone app that businesses can use as a questionnaire and promotion tool (it’s bilingual but currently available in the Japanese App Store only) UltraBeam , an Android browser for playing Flash Lite games originally designed for Japanese feature phones (touch control ports are said to take just minutes per title) Omotenashi , a semantic match engine that – according to maker Taggy – boosted CTR in ads by a factor of 1.8 during a recent trial run on the Japanese web Livlis , a Twitter-based barter service (more information in English on Livlis can be found here and here ) Social JOB Posting , a social recruiting service running on Facebook Lococom , a social/geo-aware/real-time service that lets users share information about their neighborhoods and gives virtual points to active users that can be redeemed in various ways later (available on the web, feature phones, and the iPhone ) | |
CREATE MORE ALERTS:
Auctions - Find out when new auctions are posted
Horoscopes - Receive your daily horoscope
Music - Get the newest Album Releases, Playlists and more
News - Only the news you want, delivered!
Stocks - Stay connected to the market with price quotes and more
Weather - Get today's weather conditions
| You received this email because you subscribed to Yahoo! Alerts. Use this link to unsubscribe from this alert. To change your communications preferences for other Yahoo! business lines, please visit your Marketing Preferences. To learn more about Yahoo!'s use of personal information, including the use of web beacons in HTML-based email, please read our Privacy Policy. Yahoo! is located at 701 First Avenue, Sunnyvale, CA 94089. |
No comments:
Post a Comment