Saturday, April 30, 2011

Y! Alert: E! Online (US) - Celebrity News

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Lorenzo Lamas Gets Hitched for the Fifth Time
You've got give the guy some credit for trying. Four marriages down the drain, yet small-screen beefcake Lorenzo Lamas continues to believe in the virtue of love, marrying his...
 

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Health News: [body]


Sailing on: Jobson memoir covers victories on land and sea
The Capital Sat, 30 Apr 2011 21:43 PM PDT
Gary Jobson didn't hit rock bottom when he was diagnosed with cancer. His lowest moment didn't come the day he dragged his emaciated, embattled body to his office - only to have his car towed. The worst was when he made the slow, solitary walk from the car to the ninth floor of the hospital for a second round of high-dose chemotherapy. The internationally-known sailor, winner of the America's ...

Body of man is found in ditch
The Post and Courier Sat, 30 Apr 2011 21:33 PM PDT
A man on a riding lawn mower in a semi-wooded lot discovered a body Saturday afternoon after making a second pass at what he said first appeared to be discarded clothes. The Charleston County Sheriff's Office said the death is being investigated as a homicide.

Study is the first to link sleep duration to infant growth spurts
EurekAlert! Sat, 30 Apr 2011 21:30 PM PDT
( American Academy of Sleep Medicine ) A study in the May 1 issue of the journal Sleep is the first to show that increased bursts of sleep among infants are significantly associated with growth spurts in body length.

Body-boarders inadvertently cause scene on river
Kennebec Journal Sat, 30 Apr 2011 21:28 PM PDT
SKOWHEGAN -- It began as a search-and-rescue mission Saturday afternoon with local police, fire and emergency medical personnel fearing the worst.

Medics found little life left in Eurie Stamps moments after shooting
The MetroWest Daily News Sat, 30 Apr 2011 21:14 PM PDT
When Fire Capt. Joseph Hicks and AMR paramedic David Kaye rushed to Eurie Stamps' side, they saw the life draining from his body.

Melatonin may help in weight loss
UPI Sat, 30 Apr 2011 21:04 PM PDT
GRANADA, Spain, April 30 (UPI) -- Melatonin, a natural hormone produced by the body and involved with the sleep cycle, may also help in controlling weight gain, researchers in Spain say.

Announcing! Latest Weight Loss Craze: The Brand New Rapid Weight Loss Lollipop
PRWeb Sat, 30 Apr 2011 19:55 PM PDT
The weight loss industry just received a true wake-up call; Sisel International’s latest innovation: SlenderPOPs™, a spectacular breakthrough discovery to lose weight! It presents a proven formula that enables your body to flush fat, curb appetite and experience rapid and healthy weight loss. All of this while enjoying a delicious treat! http://www.slenderpop.com/healthymom ...




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Health News: [heart]


Volunteers are the lifeblood of Hope Outreach Parenting Ministry
The Enid News & Eagle Sat, 30 Apr 2011 22:00 PM PDT
ENID â€" The lifeblood of Hope Outreach Parenting Ministry is the corps of volunteers who believe enough to volunteer their time. “It’s all volunteer â€" they have to have a heart for working with these girls,” said Ann Price, director of the parenting ministry.

Summer’s Dangers
Manila Bulletin Sat, 30 Apr 2011 21:40 PM PDT
MANILA, Philippines -- I was minding the coals under a 2-kilo Maliputo in a Talisay resort on the shores of Taal Lake when I heard my child’s scream drowned by the snarl of what sounded like a very big dog. My heart stopped beating as I raced to the gnarled kamias tree beside which a Great Dane had pinned down a frightened 7-year-old Hiroki, whose upper left arm was slashed and bleeding ...

Cholesterol caution can stop
Albany Times Union Sat, 30 Apr 2011 21:27 PM PDT
Some authorities feel that people can be less vigilant about cholesterol when they reach 75. Others say stick to a low-cholesterol, low-fat diet until 85. Cholesterol is only one of the factors contributing to heart attacks and strokes.

Medical marijuana legalization getting new life at Statehouse
The State Journal-Register Sat, 30 Apr 2011 21:19 PM PDT
Illinois House Republican leader Tom Cross’ change of heart could mean a change in the prospects for medical marijuana in Illinois. His backing of the idea could clear the way for Illinois to join 15 other states in legalizing it.

Anger over £665,000 for Britain¿s highest-paid GP
Daily Mail Sat, 30 Apr 2011 21:19 PM PDT
The earnings were revealed by the Heart of Birmingham Teaching Primary Care Trust, but they refused to identify the GP, who runs two practices in the city.

Agri-Science students care for homeless cats in Ledyard
The Day Sat, 30 Apr 2011 21:12 PM PDT
Ledyard - Their fuzzy, warm bodies fit in the palm of a hand, and their glassy newborn eyes open only a crack.Their meows are barely audible, but when you hear them, your heart melts.On Thursday,

Sports in brief
St. Petersburg Times Sat, 30 Apr 2011 21:08 PM PDT
Times wires Saturday, April 30, 2011 Figure Skating Japan's Ando, U.S. Ice Dancers prevail MOSCOW â€" Miki Ando was skating for a world title. In her heart, she was skating for those in her wounded homeland. She defeated Olympic champion Kim Yu-na of South Korea for the title Saturday, prevailing in a duel of elegance at a world championships scheduled for Japan before it was devastated by an ...

Kiwanis honors dentist for service to community
The Beacon News Sat, 30 Apr 2011 20:39 PM PDT
AURORA â€" Aurora dentist Dr. Gary Ahasic will be honored with the Kiwanis Club’s annual God and Fellow Man Award for his widespread service to the community.Ahasic is a native of Aurora and has lived in Sugar Grove for more than 20 years. He is the co-founder of the annual Dentist With A Heart program, which provides dental services at no cost to people who otherwise could not afford necessary ...

Fournet, former LSU All-American passes
The Daily News Sat, 30 Apr 2011 19:16 PM PDT
BATON ROUGE - Sid Fournet, an All-American tackle at LSU in 1954, died Saturday morning at Slidell Memorial Hospital of complications from heart surgery.




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Keyword News: [paris]

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Saturday, April 30, 2011 10:21 PM PDT
Media and journalism: the wedding crashers
Al Jazeera Sat, 30 Apr 2011 22:16 PM PDT
Nowhere to hide as media coverage of the "wedding the century" forces all and sundry to witness the great charade. I ran away to Paris to avoid the wedding circus in London. Little did I know the fever had reached France and beyond.

France suspends technical director in racism probe
INDOlink Sat, 30 Apr 2011 21:19 PM PDT
Paris, Apr 30 (AP) The French Sports Ministry has suspended the technical director of the country's football federation after a report claimed the federation agreed to reduce the number of black and Arab players in national training programmes.

Restaurant Review: Spring Restaurant, in Paris
Pittsburgh Post-Gazette Sat, 30 Apr 2011 21:13 PM PDT
For a while there, Daniel Rose had a pretty sweet gig. Spring, the young Chicago-born chef's restaurant in the Ninth Arrondissement of Paris, was booked months in advance. A darling of the press, he was also the dauphin of his tiny open kitchen, which allowed him to chat with his 16 diners as he prepared the market-driven menu on his own slightly disorganized time. Your appetizer might have ...

Cluster bus service starts in capital on May 4
Press Trust of India Sat, 30 Apr 2011 20:44 PM PDT
New Delhi, May 1 (PTI) The much awaited and ambitious cluster bus service, to be run by corporate entities and modelled on the public transport system of Paris, will be launched in the city on Wednesday with an initial fleet of 231 swanky low-floor buses.

Lille regain top spot with 5-0 win over Arles
Reuters via Yahoo! India News Sat, 30 Apr 2011 20:16 PM PDT
PARIS (Reuters) - Lille crushed relegated Arles-Avignon 5-0 to regain top spot in Ligue 1 helped by a Gervinho double on Saturday.

Navarro baseball: Bulldogs clinch Region XIV Eastern Conference title
Corsicana Daily Sun Sat, 30 Apr 2011 19:12 PM PDT
Navarro swept a doubleheader from Paris on Saturday afternoon, and Texarkana did the same to Angelina as the Bulldogs rallied to clinch the Region XIV Eastern Conference title.

Soul Steppers plan prom for children
The Michigan City News-Dispatch Sat, 30 Apr 2011 18:59 PM PDT
MICHIGAN CITY â€" The Michigan City Soul Steppers will present “A Young Night in Paris,” the second citywide elementary prom for children in kindergarten through fifth grade, on Friday, April 29, at Krueger Memorial Hall.

Meet Your Neighbor
The Daily News Sat, 30 Apr 2011 18:30 PM PDT
Name: Paris Sumrall City of Residence: Varnado Employment: Bogalusa City Schools and I’m the mayor of Varnado




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Health News: [cancer]


NFL DRAFT: Patriots draftee Cannon treated for lymphoma
Kennebec Journal Sat, 30 Apr 2011 21:59 PM PDT
FOXBOROUGH, Mass. â€" Marcus Cannon went to the NFL combine in February to impress scouts. Then medical tests ordered there turned up some grim news. They showed he had cancer.

2011 NFL Draft: Mark Herzlich, Boston College Eagles LB and cancer survivor, goes undrafted
ESPN Sat, 30 Apr 2011 21:52 PM PDT
Boston College linebacker Mark Herzlich, who returned to the field in 2010 after missing 2009 while recovering from cancer, remained upbeat about his NFL prospects despite going undrafted.

SNMH Foundation donates $1M for new equipment
The Grass Valley Union Sat, 30 Apr 2011 21:51 PM PDT
Chris Cidonio of the Sierra Nevada Memorial Hospital Cancer Center, checks in on the room where a new linear accelerator will be installed. Delivery is expected on June 17

Sailing on: Jobson memoir covers victories on land and sea
The Capital Sat, 30 Apr 2011 21:43 PM PDT
Gary Jobson didn't hit rock bottom when he was diagnosed with cancer. His lowest moment didn't come the day he dragged his emaciated, embattled body to his office - only to have his car towed. The worst was when he made the slow, solitary walk from the car to the ninth floor of the hospital for a second round of high-dose chemotherapy. The internationally-known sailor, winner of the America's ...

Mario Vargas Llosa under fire for Peru election endorsement
Guardian Unlimited Sat, 30 Apr 2011 21:41 PM PDT
Revered author says he will vote for leftwing Ollanta Humala 'unhappily and with fear' as the lesser of two evils Mario Vargas Llosa compared Peru's presidential candidates to cancer and Aids, but in choosing one over the other the nobel laureate has triggered an angry backlash. Commentators and bloggers have criticised Vargas Llosa for backing Ollanta Humala, a populist former army officer, as ...

TCU's Cannon feels blessed after being picked by Patriots
Fort Worth Star-Telegram Sat, 30 Apr 2011 21:31 PM PDT
The OT has been receiving treatment for cancer.

Renal cancer drug temsirolimus shows promise against mesothelioma
EurekAlert! Sat, 30 Apr 2011 21:30 PM PDT
( International Association for the Study of Lung Cancer ) A drug commonly used to treat kidney cancer may increase the effectiveness of chemotherapy for mesothelioma, according to a study published in the May issue of the Journal of Thoracic Oncology.

OLBH breast cancer support group to meet
The Huntington Herald-Dispatch Sat, 30 Apr 2011 21:24 PM PDT
RUSSELL, Ky. -- Our Lady of Bellefonte Hospital's breast cancer support group will meet at 5 p.m. Thursday, May 5, in the diabetes education classroom at Bellefonte Centre, 1000 Ashland Drive, Russell, Ky.

Woman accused of faking cancer to swindle friends
Elmira Star-Gazette Sat, 30 Apr 2011 21:23 PM PDT
A 35-year-old Sayre woman who apparently lied about having cancer, has been charged with stealing... - 12:07 am About 80 people took part in a vigil Saturday for a Florida woman who has been missing since March...

Event shows there are plenty of recreational offerings in the city
The Journal Times Sat, 30 Apr 2011 21:20 PM PDT
RACINE - After fending off cancer, 6-year-old Tanyia Abdullah is ready to take on tennis.




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Keyword News: [obama]

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Saturday, April 30, 2011 9:15 PM PDT
Connecticut may lead the way to $6-a-gallon gas
The Day Sat, 30 Apr 2011 21:12 PM PDT
Donald Trump segued from President Obama's birth certificate to looming $6-a-gallon gas without a moment's hesitation when he was interviewed last week on CNN.Having declared victory in getting

Obama's Jokes Target Trump at White House Correspondents' Dinner
Fox News Sat, 30 Apr 2011 21:12 PM PDT
President Barack Obama exercised his revenge Saturday after weeks of attacks from his would-be Republican challenger Donald Trump, joking that the billionaire businessman could bring change to the White House, transforming it from a stately mansion into a tacky casino with a whirlpool in the garden.

Huckabee delivers attack at Obama on a range of issues
Pittsburgh Post-Gazette Sat, 30 Apr 2011 21:12 PM PDT
Sounding like the Republican presidential candidate he was in 2008 and may again become, former Arkansas Gov. Mike Huckabee criticized President Barack Obama over a range of issues Saturday night before an enthusiastic crowd of National Rifle Association supporters.

Obama mocks Trump's presidential aspirations
thewest.com.au Sat, 30 Apr 2011 21:11 PM PDT
President Barack Obama has exercised his revenge after weeks of attacks from his would-be Republican challenger Donald Trump, joking that the billionaire businessman could bring change to the White House, transforming it from a stately mansion into a tacky casino with a whirlpool in the garden.

National briefs (5/1/11)
Pittsburgh Post-Gazette Sat, 30 Apr 2011 21:10 PM PDT
WASHINGTON -- President Barack Obama on Saturday blasted oil companies for enjoying gangbuster profits while pump prices surged to nearly $4 a gallon last week, and he again urged Congress to end $4 billion a year in subsidies for the oil and gas industry.

Ralph Nader: Why Obama will win a second term
New Hampshire Union Leader Sat, 30 Apr 2011 21:09 PM PDT
The stars are aligned for Barack Obama's re-election in November 2012. He won't join Jimmy Carter to be the second Democrat in 120 years to lose a second term.

Obama takes on allies and opponents with dinner jokes
The Hill Sat, 30 Apr 2011 21:06 PM PDT
The president quipped about the first lady, movie stars and Republican 2012 presidential hopefuls at the White House Correspondents' Dinner. Read more...

Obama, Meyers roast Trump at Correspondents Dinner
Salon.com Sat, 30 Apr 2011 21:06 PM PDT
The president and SNL's head writer had some choice zingers for the outspoken businessman

You Are Here:
The White Lake Beacon Sat, 30 Apr 2011 21:06 PM PDT
Which side of President Obama's birth certificate issue was "sillier"?

White House Correspondents' Dinner 2011: What Michelle Obama Wore (PHOTOS, POLL)
The Huffington Post Sat, 30 Apr 2011 21:04 PM PDT
Michelle Obama attended the annual White House Correspondents' Association dinner in D.C. on Saturday night. You can read all about it here.




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Y! Alert: E! Online (US) - Celebrity News

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Duke William and Duchess Kate Head to Parts Unknown for Their Pre-Honeymoon
Following their massive and magnificent wedding, the newly cemented Duke and Duchess of Cambridge partied the night away at Buckingham Palace into the wee hours of Saturday...
 

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Y! Alert: TechCrunch

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The Cloud Has Us All In A Fog Top
Ever heard of Dropship ? It’s an open-source project that “enables arbitrary, anonymous transfers of files between Dropbox accounts.” Dropbox hopes you haven’t; they tried to squelch it this week, and even accidentally reported that it was subject to a DMCA takedown notice, with predictably futile results. I’m mostly sympathetic: I’m a huge fan of their service, Dropship was a clear violation of their terms, and for obvious reasons they don’t want to turn into an anonymous peer-to-peer file-sharing service. Unfortunately, they accidentally built a system which enabled just that. How about Sony’s PlayStation Network? Of course you have. It was so thoroughly hacked this week that Sony had to shut it down indefinitely . Did you also know that Sony’s PS3 firmware is effectively wide open, because they made a hilariously stupid security mistake ? Did you know that that’s probably how PSN got hacked , and that it raised the spectre of the hacker(s) taking over every connected PlayStation 3 in the world and turning them into by far the biggest botnet in history? That probably wasn’t what Sony had in mind, but they accidentally built a system which enabled just that. How about the new Google Docs Android app? Came out this week, and it’s pretty great. Among its many features is the ability to take a picture of an image with text and have that text automatically OCRed and turned into a document. Can’t wait ’til they integrate Google Translate into that, too, and recapitulate last year’s hot app World Lens . But I bet book publishers are pretty unhappy. Not long ago, if you wanted to scan a book you had to actually build a scanner , or buy a copy and turn every page. Now would-be book pirates can just crowdsource 10 people to go to bookstores and take 20 pictures each, et voila: 400 scanned pages in Google Docs. Easier book piracy probably isn’t what Google had in mind, but they accidentally built a system which enables just that. This was also the week that people who keep remotely controllable Internet-enabled camera/microphone/GPSes on them at all times expressed outraged surprise when they learned their privacy is at risk. The panopticon probably isn’t what the mobile industry had in mind, but they accidentally built a system which enables just that. What do these all have in common? The unexpected results of connecting client devices to the cloud. (Yeah, I don’t really like the term either, but it’s better than the alternatives.) People talk about “moving to the cloud,” as if we haven’t already. The heavy lifting may happen on the server farms ( when they’re up ) but every connected computer, phone, and game console already serves as a computing cloud’s eye, ear, and tentacle. Emergent properties . Unintended consequences. Get used to ‘em. My favourite Douglas Adams books are the Dirk Gently novels, in which the protagonist makes use of “the fundamental interconnectedness of all things” to solve crimes in hilariously unexpected ways. Now we’re literally building that interconnectedness into (nearly) all things . So we shouldn’t be too surprised to find ourselves moving into a Dirk Gently future, in which off-kilter left-field ricochet consequences happen at an ever-increasing rate. You can bet that those cited above are just the beginning — and that there’s a lot of money to be made in seeing them before they happen. Photo credit : Aspex Design, Flickr
 
Gillmor Gang 4.30.11 (TCTV) Top
The Gillmor Gang — Kevin Marks, Danny Sullivan, JP Rangaswami, John Taschek, and Steve Gillmor — christened the new Gang studio with a surprise welcome to Kevin Marks. It turns out he’s joining salesforce.com on Monday, following JP (six months), JT (7 years), and me, who is celebrating my one year anniversary. Kevin has been a forceful champion of open standards at Apple, Technorati, Google, BT (Ribbit), the Gillmor Gang, and now salesforce.com. Before, and once the festivities were out of the way, we got back to Gang business, namely the continued aftermath of the phone location recording crisis. With free lunch debunked, we tackled the Amazon outage and its impact on the Cloud. You can decide for yourselves, but the consensus is that such challenges will be remembered fondly as a validation of the moment, as with the Gmail outage of several years ago, when the Cloud passed from inflection point to basic services. The velocity of business in the iPad age, where CEOs can see deeply into their companies in realtime, demands a level of interactive services and an iterative feedback loop not possible with the previous generation of software. And that lead to a debate about iPhone video calls and what Danny is looking for in a flying car. CrunchBase Information Steve Gillmor JP Rangaswami John Taschek Danny Sullivan Kevin Marks Information provided by CrunchBase
 
Nancy Conrad On Education Innovation: Turning Geeks Into Rock Stars Is A Game Changer Top
Last week President Obama spoke at Facebook , emphasizing during the townhall that the US needs to be bullish on Science and Math education if we are to pull out of the recession, “We want to start making Science cool. I want people to feel about the next big energy breakthrough and the next big Internet breakthrough the same way they felt about the moonwalk," he said. Taking off on that idea, Nancy Conrad, the wife of late astronaut Pete Conrad , has founded the Conrad Foundation in the memory of her husband. Peter was expelled from one school in the 11th grade because he had dyslexia and then went on to graduate from Princeton and walk on the moon because he was taken under the wing of another educator who saw promise in the young man. Nancy Conrad wants to give other kids with a penchant for entrepreneurship their “moon shots,” or the opportunity to get funding and actualize their ideas; Because of this the Conrad Foundation puts on the Spirit of Innovation Awards and Innovation Summit annually, attempting to foster a love of innovation in kids between the ages of 13 and 18. To attend the Innovation Summit , high schoolers across the country are invited to enter the three year old competition, which ends up flying in 27 finalists to NASA Ames to pitch their startups to judges in one of three categories: Aerospace Exploration, Clean Energy and Cyber Security. The winning team in each category receives a 5K grant to fund their project. While building the “innovative workforce of the 21st century” is an ambitious goal, after attending the extremely professional finalist presentations today it’s obvious that spotlighting kids who have a passion for innovation and technology is a fundamental step in turning our education system around. “There’s so many problems, we’re not running out of problems,” Conrad said emphasizing that you need to get kids excited about Science, Math and Technology in order build a viable workforce. “When you’ve got juiced kids who really want to do something, they don’t know there’s a box. And then all they do is think outside the box. This is where geeks turn into rockstars, and that’s the game changer. That’s where you can change the culture of students.” Hmm … So maybe Intel was right ?
 
The Future of Advertising Will Be Integrated Top
Editor's Note: This is a guest post by Mark Suster ( @msuster ) a VC at  GRP Partners . He blogs at  BothSidesoftheTable . Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR) !  I guess from there we had nowhere to go but down. Nowadays  banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08% . Holy Shiitake ! Despite its creation more than 15 years ago, banner ads have been surprisingly resilient despite their lack of efficacy. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness” followed by “creating purchase intent” or “likelihood to recommend” the product. Yet these seem to be the least effective attributes of banner advertising. The fundamental problem with banner ads is a condition called “banner blindness” meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. Check out this chart from eye-tracking research conducted by the usability guru Jakob Nielsen published in this piece . It shows that our eyes are trained to focus on the text, not the ads. I’m sure it probably resonants with how most of you read the web. So I’ve spent the last few years checking out companies that are trying to solve for this problem. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. (some data sources have this estimate much higher.) We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media. We are investing heavily in these changes. One company that  I previously wrote about trying to change this industry is, Solve Media , (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement” and recall. The idea is that if I can serve you an ad for a function that you already need to perform on the web anyways – a captcha – with a brand message I can drive recall. And market research seems to confirm this. You’ll see a clear problem here. Traditional banner ads only drive 16% brand recall and almost ZERO message recall. So it’s hard to argue that brands shouldn’t worry about CTR rates when it doesn’t seem that banners are very effective for branded advertising or awareness either. It’s no big surprise that the overwhelming majority of online spend has therefore been “direct response” advertisements (trying to elicit an action) rather than branded advertising as pointed out in this good summary by Jeremy Liew . So people will spend money online to get you to sign up for credit cards or Netflix but not to change your laundry detergent. I decided to look up one branded company in the chocolate segment to get a sense for the magnitude of spend online. Hershey’s chocolates spends about $365 million in advertising per year. Just $460,000 of this is spend on online display ads (0.1% for those without a calculator handy). The reality is that advertising has got to become more integrated with content in order to drive efficacy. I know that any time ads are mentioned it makes the blood boil on any self respecting technologist the same way it did when HotWire ran their first ad in 1994 and the way it made Google’s blood boil when Overture launched the sponsored search category. Ask anybody if they like product placements in movies or TV and they’ll resoundingly tell you “no” but marketers know better, which is why the celebrity endorsement industry is a $50 billion industry. But even for the consumer reality sets in. Firstly, we care more about getting cheap or free high-quality media than we do about whether we see ads. Give people massive price increases on most media and they’ll abandon it. So how people behave and what they verbally say they stand for are often at odds. Integrated Advertising I believe that “integrated advertising” is one of the more effective types of advertising out there. You have to find a way to get your audience to actually “engage” with the content in the way that Solve Media is doing, in the way that in-game advertising works for video games or the way that celebrity endorsements work. It’s why I still believe passionate in companies like Adly (I’m an investor) who have created ways for celebrities to integrate endorsements “in steam” in a Twitter feed. Yes. Oh, sacred cow. In the steam. Integrated with where our eyes & attention are. I advocated strongly for this 18 months ago and my belief system is as ardent as it was back then. If you’re interested here is my case . But the simple facts are: Our attention is all in the stream. As evidenced by the eye-tracking studies – they will remain in the stream. We know that celebrity endorsement works. It has for decades. Celebrities care about their personal brands so will naturally rebuff requests to sponsor inauthentic products. The beauty of social media is that consumers can vote with their “unfollow button” so it has a natural self-correcting mechanism. If you get economic value out of having followers you don’t want to lose them over one ad. Sure, there needs to be ad disclosure. And naturally we have built in quality controls like: frequency capping, automated measurement so we can pull ads that people respond poorly to, A/B testing tools, data analysis to tell celebrities & brands which products will resonate, etc. But I can tell you as my firm invested in Overture who created the category of pay-per-search that Google perfected – our company underwent three years of ridicule in Silicon Valley until people looked at the performance data and realized that efficacy matters. The technology blogs will be aflutter with continued criticisms of in-stream ads while mainstream consumers continue to click on links provided by the celebrities they respect and will buy products accordingly. We already have the data that proves it. In Image Ads Another areas that I’ve been really focused on over the past 2 years is “in-image ads” as another form of integrated media. When you think about the eye-tracking we know that people care about the story and the images. And it is already an accepted fact that in many cases the ads & images are blended as any lady who reads Cosmo or Vogue will tell you. The big splashy image ads is part of their reading experience. So we put our money where our mouth was an invested in the largest in-image advertiser on the web, GumGum , whose network now reached over 100 million monthly uniques with 3 billion ad-compliant images, delivering an average CTR of 0.4% (2x industry average for banners). The eyes are in the image. We believe this is why Google Ventures invested in Pixazza . As you can see from this image, the ad is unobtrusive and potentially valuable to the reader. The ad unit is served up based on algorithms that determine what is actually in the image and also for whether an ad placement would impair the image. We could even target ads better based on who the end consumer was. What else is out there in the field of integrated advertising? Vibrant Media & Kontera have both built large and fast-growing businesses around text-based advertising and there are new entrants doing it in new ways like SkimLinks . Vibrant has a reach of 250 million uniques, making in the 12th largest ad-focused property online and has 3rd-party verified studies suggesting up to 50% increase in brand lift following their in-text ads (I’m not an investor in any of these companies). Text is shown to deliver higher CTRs than banners. Text is what we’re reading. It’s integrated. There is a whole industry being spawned in the Internet video world and especially in the integration of devices (second screen TVs) and the TV experience. Some of the interactive experiences I’ve seen in recent demos are simply mind boggling and are starting to form new opinions in my head about how we will consume big screen TV in the future (I’ll save that for a future post). The games industry has massively changed over the past several years to more of an integrated advertising / purchasing media with the growth of virtual goods and ads. An obvious example of integrated media would be the new Rio Angry Birds version. It’s actually very cool. There are increasingly incentivized offers to get more powerful swords & shields in battle games. This has proved far more effective than small crappy banners at the bottom of each screen. There will always be a tension between advertising wanting to reach audiences through whatever means they can to capture their attention and help them discover new products and consumers who claim a strong preference for ad-free products. Yet the other tension between ad-free products that cost more versus ad-supported models have a clear winner: ads. On products where I’ve seen data the “ad free” versions have converted at 4-6% of the user base at maximum. So the future of helping make the ad industry more measurable (and more online) I believe will be one of helping make ads both authentic & integrated. Trying to relegate ads to the least intrusive real estate of our computers is missing the point. Advertisers pay for efficacy. If not, we’d be telling advertisers to just leave all of their branded advertising spend on traditional television in the future. And to stick with their old adage, “Half the money I spend on advertising is wasted. The problem is, I don’t know which half.”
 

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Justin Bieber Egged at Sydney Concert, Scrambles
As it turns out, not everyone is a Belieber. After being snubbed by Israeli Prime Minister Benjamin Netanyahu just weeks ago, Justin Bieber went on to catch heat during the Sydney leg of...
 

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Health News: [body]


Vitamin D Deficiency Linked to Obesity in Children
ThirdAge Sat, 30 Apr 2011 18:15 PM PDT
  Vitamin D levels may be linked to obesity in children, according to a new study detailed in Business Week. Researchers at the University of Pittsburgh found that children with a higher body mass index had lower levels of vitamin D, confirming previously held assumptions that American children often suffer from a chronic lack of it....

Police keep open mind on body in burnt car
TVNZ Sat, 30 Apr 2011 18:06 PM PDT
Police say they are keeping an open mind after the discovery of a body in a burnt out car near Rotorua yesterday

CONCUSSIONS: Coaches being put to the test
Colorado Springs Gazette Sat, 30 Apr 2011 18:05 PM PDT
About a quarter-inch separated the neurologist's index finger from his thumb, that tiny space representing the infinitesimal progress made through history in studying the most mysterious organ in the body."We know this much about the human brain," the Colorado Springs doctor said,...

Stressing it out
The Star Sat, 30 Apr 2011 18:03 PM PDT
Stress is not just a mental or emotional issue. It has real physical causes, as well as effects on our body.

Grass-Fed Beef Is the New Performance Enhancing Drug for Athletes [Food]
Gizmodo Sat, 30 Apr 2011 17:32 PM PDT
# food Organic! Local! Grass-fed! Fanned with palm fronds! All those terms used to describe food usually mean diddly squat to me because I'm a simpleton eater. If it tastes good, it is good. But athletesâ€"people who need to care about their bodyâ€"are starting to get into eating grass-fed beef craze because of the health benefits. More »

Why we crave these ... and not fruit and veg
Daily Mail Sat, 30 Apr 2011 17:09 PM PDT
Some claim to have 'a sweet tooth', or 'a salt tooth'. And many believe cravings are the body's way of telling them what they need. But how true is that really?

Never give up': Disease can't stop U-M grad
Detroit News Sat, 30 Apr 2011 16:23 PM PDT
Lou Gehrig's disease has paralyzed Jeff Lester's entire body, forcing him to use a wheelchair and rely on a ventilator to breathe. But he's still reaching his goals.

Escapee wounded in shootout with Mass. police
Greenwich Time Sat, 30 Apr 2011 15:09 PM PDT
SPRINGFIELD, Mass. (AP) â€" An escaped convict is in critical condition after a shootout with Massachusetts police in which the officers were saved from major injury by their body armor.




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Keyword News: [paris]

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Saturday, April 30, 2011 6:21 PM PDT
Blanc apologises over French race controversy
Straits Times Sat, 30 Apr 2011 17:57 PM PDT
PARIS - FRANCE national coach Laurent Blanc apologised on Saturday after he was implicated in a controversial plan to limit the number of dual-nationality players in French youth training centres. 'I admit that certain terms, used during a work meeting on a sensitive and wide-ranging subject, could be interpreted ambiguously if removed from their context and if I hurt anyone's feelings, I ...

Newsmakers: Mariah Carey and Nick Cannon welcome twins; January Jones expecting a baby; Man convicted of burglarizing ...
Austin American-Statesman Sat, 30 Apr 2011 17:01 PM PDT
Newsmakers: Mariah Carey and Nick Cannon welcome twins; January Jones expecting a baby; Man convicted of burglarizing home of Paris Hilton

France suspends technical director in racism probe
Deepika Sat, 30 Apr 2011 16:47 PM PDT
Paris, Apr 30 (AP) The French Sports Ministry has suspended the technical director of the country's football federation after a report claimed the federation agreed to reduce the number of black and Arab players in national training programmes.

Dean Huppert arrives in style to throw first pitch
FOX 28 South Bend Sat, 30 Apr 2011 16:25 PM PDT
Fox28 Sports Director Dean Huppert arrived in style at Saturday's Little League season opener in New Paris. Dean flew in on a helicopter, landing in the field and even threw out the first pitch of the

Amazing European tour
The Berlin Citizen Sat, 30 Apr 2011 16:21 PM PDT
aaart trip.jpg Caption:  Berlin High School's art history class toured Paris, Florence and Rome during April vacation. The students saw and did amazing things that will shape their lives, according to Kathy Miller, art history teacher, who organized the trip.

European nuclear companies join forces with unions to improve safety standards
Independent Sat, 30 Apr 2011 16:08 PM PDT
British and French trade unions will push for improved terms for European nuclear workers at a EU-funded conference in Paris next month.

Robert Pattinson Continues Paris Promo Tour
Just Jared Jr. Sat, 30 Apr 2011 15:33 PM PDT
Robert Pattinson exits the Hotel Plaza Athenee on Friday (April 29) in Paris, France. The 24-year-old British actor was reportedly en route to the TV show, Le Grand Journal, to promote his latest film, Water for Elephants. The day before, Robert suited up in an all black ensemble for the flick’s Paris premiere held at Le Grand [...]

Tiger Track competes at Newton, Robinson
Paris Beacon-News Sat, 30 Apr 2011 15:28 PM PDT
Beacon-News Report Nick Chittick, Alex Stirek, and Jed Powers each set new personal bests in events for Paris Track and Field, as the Boys traveled to Newton on Thursday and Robinson on Saturday for a pair of meets.

Tiger Baseball reschedules games with West Vigo, South Vermillion
Paris Beacon-News Sat, 30 Apr 2011 15:28 PM PDT
BEACON-NEWS REPORT Paris Baseball has rescheduled a pair of games rained out in recent days, both against tough teams from Indiana.

Paris JV Tennis earns valuable match experience against Teutopolis
Paris Beacon-News Sat, 30 Apr 2011 15:27 PM PDT
ANDREW MAJORSsports@parisbeacon.com




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