Thursday, June 30, 2011

Y! Alert: E! Online (US) - TV News

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Live at So You Think You Can Dance: Judges Butt Heads Over Eliminated Contestants
In the words of So You Think You Can Dance host, Cat Deeley, "Thursdays, they suck." As the contestants faced another round of eliminations, all the warm fuzzies of Wednesday...
 

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Turn Google+ Into Facebook Top
The social networking wars have dialed it up to 11 this week , with Google unleashing its highly anticipated (and highly leaked) Google+ social initiative upon the world on Tuesday — to not a bad response, to be honest. So it’s not that surprising that today Facebook countered the + hubbub with its own “we’ve got something awesome” unveiling planned for next week. You crazy kids! The resemblance between the two social networks is uncanny — my Tweet-length opinion is that Google+ is like Facebook with a more usable, streamlined Photos and Groups interface (and that might be enough to win). Only time will tell. In the meantime, for those of you who have the decidedly middle class problem of social network fatigue, there is a solution. Thanks to the unlimited creativity of  humans, you can now actually make your Google+ look like Facebook, with the Google+ : Facebook Stylish extension or this CSS code . I love this. CrunchBase Information Google+ Information provided by CrunchBase
 
Behold: Path Comes To Android In Public Beta Top
Well, well, well. It looks like everybody’s favorite limited social networking and photo-sharing app has finally come to Android. That’s right, Path announced via its blog that Path for Android will be available in the Android Market beginning today. And sure it enough, it is. Check it out . But this is by no means a finished product. Path considers Version 1.0 of its Android app to be a public beta, using it to test the waters and learn what works and doesn’t work as it ports to a new mobile OS. This maiden voyage for Android has quite a few of the familiar features that Path fans have come to enjoy, but according to Path Co-founder Dave Morin , there’s much more to come. For those unfamiliar with Path, the startup was founded in 2010 by Dave Morin and Dustin Mierau as an alternative approach to the idea of broadly sharable social information, targeting sharing among a smaller group of close friends and family. With a 50 friend limit, Path chose to offer no outside sharing features, Facebook, or Twitter. The team later amended this by adding a complementary app for Twitter photo sharing called With and has added a host of features, like Stacks , and more. Since its inception, the startup has grown in fits and starts, but has been on a kick this year, turning down a $100 million acquisition offer from Google and raising an $8.5 million round from Kleiner, Index, and more. Though the app got its start on iOS and has grown its feature set on Apple’s platform, today proves that there’s no OS bias over at Path. After all, it seems par for the course today for app developers to start with Apple before moving to Android. As is such, Path’s Android v1.0 doesn’t quite offer the full suite of features available on iOS, but it does include quite a few of the components Path is known for. Users capture and share photos with the same 50-friend limit, tag moments with people, places, and things, view friends’ moments, and make use Path emoticons to let friends and family know how you feel about their pictures and moments. Users can also take advantage of chat, see when friends have viewed their moments, and even publish a few moments to Facebook. It’s a great start for an Android public beta, and there’s more to come. As Path’s blog entry indicates, the startup will “continue to iterate and release updates with more features frequently”, and uses can expect things to improve rapidly as Path continues through beta. Path is currently available for users of Eclair version 2.1 and up . CrunchBase Information Path Android Information provided by CrunchBase
 
Bing Gordon: Every Startup CEO Should Understand Gamification Top
View this document on Scribd Former EA executive, KPCB sFund lead and all around inspiring person Bing Gordon led a talk today at the sFund Gamification Summit. In his talk Gordon broke down platitudes like “gamification is important” into key actionable takeaways on how succeed with gamification, takeaways that could be reformatted and applied to any company. When asked why he went through the trouble of putting his guide to how to successfully gamify together for entrepreneurs, Bing told me, “Every startup CEO should understand gamification, because the gaming is the new normal,” referring to the fact that every one who had a Nintendo at 16 also has a brain that works in a way that’s more receptive to game elements. “We are overdeveloping the visual cortex of our customers,” he said. Gamification is as important as social and mobile Gordon told me, which makes sense, as elements like rewarding people for behavior are pure human psychology. His talk was separated into a three-pronged approach, Acquire, Engage and Retain, “All your experiences are three part experiences,” he said. The best way to acquire customers was to eliminate bounce, by creating a pleasant experience at first entry way, being said. “If you create cognitive dissonance in the first 5 seconds they bounce,” he said.  Designers should aim for creating a “touchable box” or something that people want to touch. He then referred to the game’s interface as being an engine, saying that a great UX/UI guy could save a company from having to throw out thousands of lines of code and could replace five engineers. Baked in virality was also emphasized as a huge part of customer acquisition, and Gordon said that addition of Facebook profiles were responsible for 15 million versus 1 million monthly active users on Zynga Poker. Adding a friend bar meant 70 million MAUs versus two million on Farmville according to Gordon. “People come back more often when they have a date,” he said. In terms of user engagement, Gordon advised CEOs that first impressions matter, “Your job is to create a “Wow” within the first session … The value of gamification is the mechanics second and the mind of gamers first.” Things like virtual goods, showing numbers and giving badges are ways to positively reinforce users for playing your game. Letting them own part of the game by generating and submitting their own content was another way to solidify this emotional bond between creator and user. Bing also emphasized the value of avatars in games, “Any kind of avatar that people buy into can dramatically change engagement.” It makes sense, people love things that give them a sense of identity. If a game, service or anything really can give them that, then they’re hooked. Constraints, pre-announcements, and engendering social obligations to play a game were other things Gordon touched on that can contribute to customer retention. He said that the number one question on a game designer’s mind regarding a user should be “Will she come back?” and then “When?” “We’re in an era where we can have billion dollar audiences,” he closed out the talk saying. There’s no harm in using a few tried and true devices to keep people coming back. CrunchBase Information Kleiner Perkins Caufield & Byers Bing Gordon Information provided by CrunchBase
 
Andreessen-Horowitz Adds Jeff Jordan As General Partner, Leads $5M+ LikeALittle Series A Top
Andreessen-Horowitz, the prestigious VC firm started by Silicon Valley veterans Marc Andreessen and Ben Horowitz, has just announced that it’s added its fifth general partner: Jeff Jordan , the former CEO of OpenTable and former executive at PayPal and eBay. In conjunction with the news, A-H is also announcing Jordan’s first investment: a Series A funding round in hot Palo-Alto based startup LAL (also known as LikeALittle). When it’s completed, the round will total over $5 million in new funding for the company. Also contributing to the round are notable angel investors who include TechCrunch founder Michael Arrington (see below). Oh, and we hear that LAL landed a valuation of over $35 million. Not bad for a startup that got its start last fall as a college flirting site. This is actually A-H’s second investment in LAL in the last few months — it also participated in a seed round in late April. Neither Jordan nor LAL had much to share about LAL’s progress aside from the funding, but it’s clear that A-H has high hopes for the company and how it will deliver local context (which is a problem plenty of other apps are trying to solve as well). As for Jordan’s addition as a partner, Marc Andreessen says that the firm has been on a two-year search as it sought to expand the team (in addition to Andreeseen and Horowitz, the other general partners are Scott Weiss , John O’Farrell , and now Jordan). Andreeseen says that over the course of many conversations with startups, Jordan’s has been a name that regularly comes up —either as someone that a startup already has, or wished they had — as a board member or advisor. You can find LAL founder Evan Reas’s blog post on the funding here . Note: As noted above, TechCrunch founder Michael Arrington is investing in LAL. You can read more about his investment policy here . CrunchBase Information Likealittle Information provided by CrunchBase
 

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Twitter Fight: Ashton Kutcher vs. Village Voice Top
Let the loud typing begin! A Twitter war has broken out between Ashton Kutcher and weekly newspaper Village Voice. The two went at it after the Voice published an article on...
 
We're Livestreaming the Harry Potter and the Deathly Hallows: Part 2 Premiere on July 11! Top
You do not want to miss this! On July 11, we're livestreaming the final Harry Potter movie premiere ever, so be sure and catch Daniel Radcliffe, Emma Watson, Rupert Grint and so many...
 

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Keyword News: [paris]

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Thursday, June 30, 2011 10:21 PM PDT
Diana would be 50 today
The Bryan-College Station Eagle Thu, 30 Jun 2011 22:09 PM PDT
LONDON -- Princess Diana would have been 50 years old on Friday, perhaps the only certainty about what might have been in a life abruptly cut short by a 1997 car crash in Paris, with a new boyfriend, two months past her 36th birthday.Officially, ther ...

Victoria's Ryder Hesjedal aims for impressive encore at Tour de France
Victoria Times Colonist Thu, 30 Jun 2011 21:41 PM PDT
Victoria native begins gruelling trek to Paris on Saturday morning

Great Falls Celebrates Paris Gibson Month
KFBB Great Falls Thu, 30 Jun 2011 21:36 PM PDT
Norma Ashby received this year's Paris Gibson Award. There will be more Paris Gibson Month activities starting Friday morning at 10 a.m.

'Monte Carlo' rolls snake eyes
Albany Times Union Thu, 30 Jun 2011 21:32 PM PDT
Grace has dreamed of Paris all her life, but somehow all this advance thought hasn't prevented her from signing on to a cheap tour and booking a fleabag hotel. [...] destiny strikes and the plot kicks in when the girls wander into a chic neighborhood and everyone mistakes Grace for a brainless, jet-setting socialite, someone on the order of Paris Hilton. The rest of the movie is a lot of ...

Nicotine receptors affect social behavior
UPI Thu, 30 Jun 2011 21:27 PM PDT
PARIS, June 30 (UPI) -- Activation of nicotinic receptors within the brain's prefrontal region in mice helps establish rankings among competing motivations, French researchers say.

France makes ‘fracking’ for natural gas illegal
The Toledo Blade Thu, 30 Jun 2011 21:15 PM PDT
PARIS â€" French senators voted to outlaw hydraulic fracturing, or fracking, making France the first country to pass a law banning the technique for extracting natural gas.

Quakes jolt Wairarapa rates
Wairarapa Times-Age Thu, 30 Jun 2011 21:10 PM PDT
Premiums Doubling: Masterton District Council finances manager David Paris. Photo / File

Gadhafi's daughter says govt in talks with rebels
Manila Bulletin Thu, 30 Jun 2011 21:09 PM PDT
PARIS (AP) â€" The daughter of Libyan leader Moammar Gadhafi says both direct and indirect negotiations are being held between her father's authorities and Libyan rebels. Aicha Gadhafi didn't elaborate during the France-2 network interview aired on French television Thursday night. But she added to end the spilling of Libyan blood "we are ready to ally ourselves with the devil, with the rebel army."

Jonathan Rhys Meyers hospitalized in London
TheCelebrityCafe.com Thu, 30 Jun 2011 21:07 PM PDT
Hillary Johns Actor Jonathan Rhys Meyers poses for photographers as he arrives at the premiere of "From Paris With Love" in New York January 28, 2010. REUTERS/Jessica Rinaldi (UNITED STATES - Tags: ENTERTAINMENT) read more

Movie Review: Selena Gomez Brings Sugary Disney Sweetness to Europe in Monte Carlo
E! Online Thu, 30 Jun 2011 20:55 PM PDT
Review in a Hurry: Tween idol Selena Gomez tackles not one, but two roles for her big-screen adventure, playing both a Texas waitress who travels to Paris and the snotty, rich, tabloid celebrity...




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Health News: [heart]


The guy's got heart: Two-time heart transplant recipient Compton close to PGATour dream
Temple Daily Telegram Thu, 30 Jun 2011 22:02 PM PDT
NEWTOWN SQUARE, Pa. - Erik Compton is among the elite on the PGA Tour this week at the AT&T National, even though he has been in a league of his own for about as long as he's been playing golf.

Shannon receives national cardiac awards for second consecutive year!
The San Angelo Standard-Times Thu, 30 Jun 2011 22:00 PM PDT
For the second consecutive year, Shannon Medical Center received two national awards from the American Heart Association: the Mission: Lifeline award and Get With the Guidelines-Heart Failure award. Additionally, Shannon will receive national recognition in the July issue of U.S. News and World Report.

Relationships may be at the heart of downtown shooting
The Santa Rosa Press Democrat Thu, 30 Jun 2011 21:58 PM PDT
Startling details surrounding the shooting come into focus as family members and friends gathered for a nighttime vigil at the scene of downtown Santa Rosa shooting.

Beloved southern Kentucky educator dies
WYMT Mountain News Thu, 30 Jun 2011 21:49 PM PDT
Devonna Gail Brown died earlier this week of a heart attack at her London home.

Heart Disease, Not Crash Killed Wrestler
KTTS 94.7 Thu, 30 Jun 2011 21:49 PM PDT
Final Autopsy Report Out On Randy "Macho Man" Savage

Study: Heart transplant patients more likely to get serious skin cancers
News-Medical-Net Thu, 30 Jun 2011 21:20 PM PDT
A new study published in the American Journal of Transplantation reveals that there is a significant risk of serious skin cancers, including cutaneous squamous cell carcinoma and melanoma, in heart transplant patients.

NZ man living in Brazil died of heart attack - reports
NZPA via Yahoo!Xtra News Thu, 30 Jun 2011 21:17 PM PDT
A New Zealand man found dead in Brazil probably died of a heart attack and was not poisoned, as was earlier suspected, a Brazilian newspaper has reported.

Loving life as a diva
The Barnstable Patriot Thu, 30 Jun 2011 21:11 PM PDT
NOT REALLY A DIVA â€" Although Iana Stacy of Marstons Mills took second place in the Diva Bikini class of the World Bodybuilding and Fitness Federation’s Eastern US Championships, the petite powerhouse possesses a heart of gold, says husband David.

Mission of Penn Borough group: Rebuild lives for themselves, others
Pittsburgh Tribune-Review Thu, 30 Jun 2011 21:00 PM PDT
Father's Heart Ministry, operating out of the former St. Boniface Church in Penn Borough, is providing a shelter of hope for the broken, lost, and confused and provides opportunities for medical care, group and individual counseling, and Christian studies.

Va. Tech hopeful Chaney is progressing after procedure
Richmond Times-Dispatch Thu, 30 Jun 2011 21:00 PM PDT
Virginia Tech basketball player Allan Chaney was back in Philadelphia on Thursday for another round of tests on his heart, coach Seth Greenberg said.




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Health News: [body]


New mechanism used by cells to reverse silenced genes
Science Daily Thu, 30 Jun 2011 10:12 AM PDT
Scientists have discovered a new mechanism used by cells in the body to turn on silenced genes. This process is critical in preventing the development of cancer -- suggesting the possibility of new therapies that might target the specific changes underlying the disease.

Video reviewed after body found in Mass.-run pool
Boston Globe Thu, 30 Jun 2011 10:12 AM PDT
Police are looking over surveillance video and state officials have ordered an internal investigation as authorities try to determine how a body wound up in a public pool in Massachusetts and how long it was there.

4 more Indian athletes test positive for doping
AP via Yahoo! News Thu, 30 Jun 2011 10:09 AM PDT
Four Indian athletes tested positive for banned substances in domestic testing on Thursday, only a day after two athletes were caught in tests conducted by the world athletics body.

Cops eye video after body found in pool
FOX 25 Boston Thu, 30 Jun 2011 09:59 AM PDT
FALL RIVER - Police are looking over surveillance video and state officials have ordered an internal investigation as authorities try to determine how a body wound up in a public swimming pool in Fall River and how long it was there.

Methamphetamine, Getting stuck between a rock and a hard spot
Shenandoah Valley News Thu, 30 Jun 2011 09:53 AM PDT
From the very first use methamphetamine takes a toll on the human body.

Police reviewing surveillance video after body found in public run pool in Mass.
Minneapolis-St. Paul Star Tribune Thu, 30 Jun 2011 09:53 AM PDT
FALL RIVER, Mass. - Police are looking over surveillance video and state officials have ordered an internal investigation as authorities try to determine how a body wound up in a public pool in Massachusetts and how long it was there.

The Hardest Cases: When children die, justice can be elusive
The Mercury Thu, 30 Jun 2011 09:46 AM PDT
Her name was Isis Charm Vas and at 6 months old she was a slight child -- fifth percentile in height and weight. When the ambulance sped her to Northwest Texas Hospital on a Saturday morning in October 2000, doctors and nurses feared that someone had done something awful to her delicate little body.

Fox Chase researchers identify new mechanism used by cells to reverse silenced genes
EurekAlert! Thu, 30 Jun 2011 09:30 AM PDT
( Fox Chase Cancer Center ) Scientists at Fox Chase Cancer Center have discovered a new mechanism used by cells in the body to turn on silenced genes. This process is critical in preventing the development of cancer -- suggesting the possibility of new therapies that might target the specific changes underlying the disease. The findings will be published online in the journal Cell on June 30 ...

Investigation into Medicine Hat toddler's death takes another turn
AM770 CHQR Thu, 30 Jun 2011 09:28 AM PDT
Another disturbing turn in the death of a two-year-old boy in Medicine Hat.  Tjaye William Heller faces charges of first-degree murder, sexual assault, sexual interference and interference with a dead body.  The boy, whose name is under a publication ban, died on Tuesday.  Police have said he suffered head trauma.  Autopsy results are not yet known.  The child was in the c...

Doctor barred from flying after refusing body scan on health grounds
Daily Telegraph Thu, 30 Jun 2011 08:45 AM PDT
An eye consultant was barred from boarding a flight at Manchester airport after refusing to go through a body scanner in case if gave him a dangerous dose of radiation.




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Welcome To Canada And Shit
The Duke and Dutchess of Cambridge, Willy and Wait , arrived in Ontario Canada today to grace their loyal subjects with their presence. It is only fitting that they ventured their royal selves to "the honeymoon capital of the Commonwealth" as proclaimed by Governor General David Johnston today in his welcome speech. You can read more about it at Reuters if you need the skinny on what they'll be up to during their visit. Personally, I would rather post pics of PHG in tight shirts , but if you're into white bread, rice cakes, and plain cold oatmeal, here is the royal couple and possible future King and Queen of the Commonwealth for your viewing pleasure.
 

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Keyword News: [obama]

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Thursday, June 30, 2011 9:15 PM PDT
Halperin suspended, apologizes after off-colour remark about Obama on MSNBC’s Morning Joe
Guelph Mercury Thu, 30 Jun 2011 21:10 PM PDT
MSNBC suspended political analyst Mark Halperin for an off-colour remark about U.S. President Barack Obama on Morning Joe Thursday.

Geithner says he'll stay for 'foreseeable future'
CBS4 Quad Cities Thu, 30 Jun 2011 21:04 PM PDT
Treasury Secretary Timothy Geithner says he's staying put at the Treasury Department for the "foreseeable future," addressing speculation he might leave the Obama administration following the current round of budget...

Obama To Congress: Get It Done
WGRZ-TV Buffalo Thu, 30 Jun 2011 21:02 PM PDT
Guidelines: You share in the wgrz.com community, so please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent.

Gates surprised with honor
Pittsburgh Tribune-Review Thu, 30 Jun 2011 21:01 PM PDT
President Obama surprised Defense Secretary Robert Gates on Thursday with the Presidential Medal of Freedom, paying tribute to his 40 years of public service at a regal farewell ceremony outside the Pentagon.

Rendell says Pa. 'absolutely up for grabs'
Pittsburgh Tribune-Review Thu, 30 Jun 2011 21:01 PM PDT
President Obama won't win Pennsylvania by 11 points, as he did in 2008, and Democrats shouldn't assume the state is a safe bet even after five consecutive presidential victories here, former Democratic Gov. Ed Rendell said Thursday.

Evolving U.S. ties with Brotherhood monitored
Pittsburgh Tribune-Review Thu, 30 Jun 2011 21:01 PM PDT
Jewish groups and supporters expressed concern on Thursday about the Obama administration's decision to re-engage with an Egyptian Islamist group before parliamentary elections in that country.

Obama's end around: Picking & choosing
Pittsburgh Tribune-Review Thu, 30 Jun 2011 21:00 PM PDT
Unrealistically hoping that Congress will pass a doomed bill that coddles illegal aliens, the Obama administration is trampling existing deportation law -- a move that the House Judiciary Committee chairman necessarily is acting to stop.

Reflections on the Afghan war
Dawn Thu, 30 Jun 2011 20:59 PM PDT
THE much-heralded US policy change in Afghanistan has begun with President Obama`s announcement to pull out 33,000 troops by September 2012.

India, China giving US stiff competition on jobs: Obama
IANS India Private Limited via Yahoo! India News Thu, 30 Jun 2011 20:55 PM PDT
Washington, July 1 (IANS) Citing stiff competition from nation's like China, India and Brazil, President Barack Obama has said he is not prepared to bring US deficit down by sacrificing education, medical research or rebuilding of infrastructure.

Goolsbee: Get the Private Sector Up & Investing
CNBC Thu, 30 Jun 2011 20:45 PM PDT
Three years ago, Austan Goolsbee left his position at the University of Chicago's Booth School of Business to Barack Obama on his journey to the White House. Maria Bartiromo spoke to Goolsbee as he prepares to to leave his post as one of the President's longest-serving policy advisors and return to academia.




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Sorry, Rob & Kristen! Not Everyone Is Excited to See Your Breaking Dawn Sex Scene
It's no secret that Twi-hards everywhere are anxiously awaiting the much talked-about Breaking Dawn sex scene. However, there's at least one person out there who is not excited...
 

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Behold: Path Comes To Android In Public Beta Top
Well, well, well. It looks like everybody’s favorite limited social networking and photo-sharing app has finally come to Android. That’s right, today Path announced via its blog that Path for Android will be available in the Android Market beginning today. And sure it enough, it is. Check it out . But this is by no means a finished product. Path considers Version 1.0 of its Android app to be a public beta, using it to test the waters and learn what works and doesn’t work as it ports to a new mobile OS. This maiden voyage for Android has quite a few of the familiar features that Path fans have come to enjoy, but according to Path Co-founder Dave Morin , there’s much more to come. For those unfamiliar with Path, the startup was founded in 2010 by Dave Morin and Dustin Mierau as an alternative approach to the idea of broadly sharable social information, targeting sharing among a smaller group of close friends and family. With a 50 friend limit, Path chose to offer no outside sharing features, Facebook, or Twitter. The team later amended this by adding a complementary app for Twitter photo sharing called With and has added a host of features, like Stacks , and more. Since its inception, the startup has grown in fits and starts, but has been on a kick this year, turning down a $100 million acquisition offer from Google and raising an $8.5 million round from Kleiner, Index, and more. Though the app got its start on iOS and has grown its feature set on Apple’s platform, today proves that there’s no OS bias over at Path. After all, it seems par for the course today for app developers to start with Apple before moving to Android. As is such, Path’s Android v1.0 doesn’t quite offer the full suite of features available on iOS, but it does include quite a few of the components Path is known for. Users capture and share photos with the same 50-friend limit, tag moments with people, places, and things, view friends’ moments, and make use Path emoticons to let friends and family know how you feel about their pictures and moments. Users can also take advantage of chat, see when friends have viewed their moments, and even publish a few moments to Facebook. It’s a great start for an Android public beta, and there’s more to come. As Path’s blog entry indicates, the startup will “continue to iterate and release updates with more features frequently”, and uses can expect things to improve rapidly as Path continues through beta. Path is currently available for users of Eclair version 2.1 and up . CrunchBase Information Path Android Information provided by CrunchBase
 
Bing Gordon: Every Startup CEO Should Understand Gamification Top
View this document on Scribd Former EA executive, KPCB sFund lead and all around inspiring person Bing Gordon led a talk today at the sFund Gamification Summit. In his talk Gordon broke down platitudes like “gamification is important” into key actionable takeaways on how succeed with gamification, takeaways that could be reformatted and applied to any company. When asked why he went through the trouble of putting his guide to how to successfully gamify together for entrepreneurs, Bing told me, “Every startup CEO should understand gamification, because the gaming is the new normal,” referring to the fact that every one who had a Nintendo at 16 also has a brain that works in a way that’s more receptive to game elements. “We are overdeveloping the visual cortex of our customers,” he said. Gamification is as important as social and mobile Gordon told me, which makes sense, as elements like rewarding people for behavior are pure human psychology. His talk was separated into a three-pronged approach, Acquire, Engage and Retain, “All your experiences are three part experiences,” he said. The best way to acquire customers was to eliminate bounce, by creating a pleasant experience at first entry way, being said. “If you create cognitive dissonance in the first 5 seconds they bounce,” he said.  Designers should aim for creating a “touchable box” or something that people want to touch. He then referred to the game’s interface as being an engine, saying that a great UX/UI guy could save a company from having to throw out thousands of lines of code and could replace five engineers. Baked in virality was also emphasized as a huge part of customer acquisition, and Gordon said that addition of Facebook profiles were responsible for 15 million versus 1 million monthly active users on Zynga Poker. Adding a friend bar meant 70 million MAUs versus two million on Farmville according to Gordon. “People come back more often when they have a date,” he said. In terms of user engagement, Gordon advised CEOs that first impressions matter, “Your job is to create a “Wow” within the first session … The value of gamification is the mechanics second and the mind of gamers first.” Things like virtual goods, showing numbers and giving badges are ways to positively reinforce users for playing your game. Letting them own part of the game by generating and submitting their own content was another way to solidify this emotional bond between creator and user. Bing also emphasized the value of avatars in games, “Any kind of avatar that people buy into can dramatically change engagement.” It makes sense, people love things that give them a sense of identity. If a game, service or anything really can give them that, then they’re hooked. Constraints, pre-announcements, and engendering social obligations to play a game were other things Gordon touched on that can contribute to customer retention. He said that the number one question on a game designer’s mind regarding a user should be “Will she come back?” and then “When?” “We’re in an era where we can have billion dollar audiences,” he closed out the talk saying. There’s no harm in using a few tried and true devices to keep people coming back. CrunchBase Information Kleiner Perkins Caufield & Byers Bing Gordon Information provided by CrunchBase
 
Want To See Which Ads Perform Best? YC-Backed MixRank Is A Spy Tool For AdSense Top
Online advertising is growing, and much of that growth is happening in display advertising . While search ads still make up 46 percent of the total over display’s 38 percent, display grew twice as fast as search in 2010. Many online businesses rely on advertising as a supplemental revenue stream in support of their business model — if not the sole source — especially from AdSense . As such, companies and startups spend a lot of time testing out different ad iterations, looks, and copy in an effort to find the most clickable ad content and the most lucrative campaigns. And, interestingly, relatively tiny tweaks to wording and content in ads can have a fairly dramatic effect on clickthrough rates, increasing them as much as tenfold. A lot of businesses end up losing valuable time and money trying out different wordings and approaches, which is why MixRank , a startup out of the latest class of Y Combinator companies, is today launching a competitive intelligence service that clues businesses into how successful the AdSense display and contextual advertising of other companies (read: their competitors) has been. If, for example, your business is advertising a similar product to another company in the space, MixRank allows users to skip past the some 80 percent of ads that lose money, and view the methods of attack that are working for their competitors. Users can also view the sites that are directing the most traffic to their competitors. To make this possible, MixRank has effectively created a search engine for AdSense that crawls pages running Google ads, and since Google sorts these ads by effectiveness, MixRank indexes this data and estimates ad performance. After crawling these pages, MixRank takes into account Google’s sorting of the ads by effectiveness, then uses this data to serve essential performance analytics. As you can get a sense from the image above, MixRank’s service yields a ton of interesting data for advertisers. Using MixRank’s dashboard, users can see that, of the different wordings WooMe is testing for their Google ads, the top phrasing has been far more successful than the other pilots. As advertisers employ different calls to action in their advertising, these businesses can now get a better sense of whether using immediacy, scarcity, or time limits, etc will be more effective in selling their products. Users can quickly test these different calls and easily see what’s working. As one can see in this example of Gillette advertising , the most successful ads don’t target sites that have the same theme as the product they’re hawking, but instead using common cases, problems, and questions to address their potential customers. The top Gillette ad for deodorant is “Interview with confidence”, for example. Mixrank Co-founders Ilya Lichtenstein, whose background is in affiliate marketing, told me that many of the seemingly pervasive daily deals sites out there all essentially play “follow the leader” when it comes to advertising (as they seem to do with business models and more). Many of the smaller sites can’t compete with the leaders like Groupon and LivingSocial, because they don’t have the resources to build a large team of salespeople, researchers, and copywriters, so they find the easiest ways to mimic the leaders. So, because it’s true that, in any highly competitive market with thin margins, there are usually only a few ads or traffic sources that resonate with customers and get big CTRs, MixRank levels the playing field. It allows smaller businesses access to the same copy, content, testing and comparative analysis that the big boys utilize; smaller operations can see where their competitors are buying ad real estate and view what type of ad copy is working best. ( Thanks to Cofounder Scott Milliken, who built most of MixRank’s architecture, the service currently indexes 93,000 sites using Google AdSense, and that number continues to grow every day. One might, of course, assume that a caveat to MixRank’s business might be intrinsic to scaling and adoption, but even as more and more businesses sign up to use the service, it seems that ads will only become more efficient at a faster rate, as each team learns from another’s experiments. And, in the end, that could be better for consumers, too. MixRank is completely free at this point, as it tests the market to see what kind of adoption it will see, but Lichtenstein told me he has plans to eventually implement a subscription model (an affordable monthly one) to monetize. And big picture plans include building a model of the whole display market, which may eventually include machine learning to work towards building a prediction engine that can tell users which particular version of a campaign might be the most successful. It’s a deceptively simple concept, but a very interesting one, so check it out , and let us know what you think. CrunchBase Information MixRank Information provided by CrunchBase
 
Andreessen-Horowitz Adds Jeff Jordan As General Partner, Leads $5M+ LikeALittle Series A Top
Andreessen-Horowitz, the prestigious VC firm started by Silicon Valley veterans Marc Andreessen and Ben Horowitz, has just announced that it’s added its fifth general partner: Jeff Jordan , the former CEO of OpenTable and former executive at PayPal and eBay. In conjunction with the news, A-H is also announcing Jordan’s first investment: a Series A funding round in hot Palo-Alto based startup LAL (also known as LikeALittle). When it’s completed, the round will total over $5 million in new funding for the company. Also contributing to the round are notable angel investors who include TechCrunch founder Michael Arrington (see below). Oh, and we hear that LAL landed a valuation of over $35 million. Not bad for a startup that got its start last fall as a college flirting site. This is actually A-H’s second investment in LAL in the last few months — it also participated in a seed round in late April. Neither Jordan nor LAL had much to share about LAL’s progress aside from the funding, but it’s clear that A-H has high hopes for the company and how it will deliver local context (which is a problem plenty of other apps are trying to solve as well). As for Jordan’s addition as a partner, Marc Andreessen says that the firm has been on a two-year search as it sought to expand the team (in addition to Andreeseen and Horowitz, the other general partners are Scott Weiss , John O’Farrell , and now Jordan). Andreeseen says that over the course of many conversations with startups, Jordan’s has been a name that regularly comes up —either as someone that a startup already has, or wished they had — as a board member or advisor. You can find LAL founder Evan Reas’s blog post on the funding here . Note: As noted above, TechCrunch founder Michael Arrington is investing in LAL. You can read more about his investment policy here . CrunchBase Information Likealittle Information provided by CrunchBase
 

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Kim Kardashian Takes Mom and Sisters to Vera Wang for Wedding Dress Shopping Round 2 Top
Is Kim Kardashian about to say yes to a dress? A week after Khloé Kardashian Odom told E! News that she hopes Kim follows in her footsteps and says her I-dos in a Vera Wang gown,...
 
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There's many reasons to love Target, but for a certain bunch of kids today, it wasn't so much the bargains, it was meeting one of their favorite performers: Beyoncé! The...
 

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