Friday, September 11, 2009

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Yahoo Expands Quality Based Pricing. Translation: Publishers Get Less Top
Earlier this week Yahoo sent out an email to Yahoo Publisher partners (third party sites that display Yahoo cost per click ads). The email says they should expect new pricing adjustments “based on our assessment of the quality of traffic coming” from their sites. Yahoo (and its competitors) make adjustments to CPC payments out to publishers based on the perceived “quality of traffic.” Supposedly these payments are credited to advertisers, but there is really no way to know. The changes Yahoo implemented appear to make more dramatic adjustments to outbound payments. The result of the change, say two publishers we spoke to, is a drop in already-low revenue payments. “I’d describe the drop as annoying, but not devastating,” said one publisher. But he added that “The way they do it is in a total black box and leaves us helpless to improve things. Yahoo gives you ZERO insight into what bad traffic is or looks like so you can do NOTHING to improve the quality of the traffic you bring to Yahoo.” Yahoo is also saying that in some cases they will increase payments to publishers with higher-quality traffic. The publishers we spoke to about this are skeptical. More reports from publishers should get to us over the next few days, and we’ll update this post with new information. The email is below: Quality-based pricing is an important component of our goal to deliver high-value traffic to our advertisers, a high-quality experience for users, and long-term success for our distribution partners. On September 9, 2009, Yahoo! upgraded the quality-based pricing system which adjusts advertiser click charges based on our assessment of the quality of traffic coming from sources within our distribution network. The new version of quality-based pricing may result in discounts being applied across more keywords, and/or deeper discounts for lower-quality traffic. Additionally, for the first time, it may also result in a pricing premium for higher-quality traffic. This enhancement will affect our Sponsored Search and Domain Match traffic only. If you have any questions regarding this upcoming change, please contact your account representative. Crunch Network : CrunchGear drool over the sexiest new gadgets and hardware. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 
With iTunes 9, Apple Brings Back A Classic: The Slow iPhone Sync Top
People who bought the original iPhone will remember perhaps the most annoying original feature: The long sync. That is, when you plugged the iPhone into iTunes it took forever for it to complete its syncing process. The main holdup was the backup process, that would take a ridiculous amount of time to complete, each time. Luckily, Apple fixed the issue with subsequent updates to the iPhone, and sped up the backing up process to mere seconds. But with iTunes 9, things are starting to look grim again. One main culprit is what should be a nice, new feature in iTunes 9 called “Automatically fill free space with songs.” It does exactly what it says, finds songs to put on your iPhone to fill it up. This is great for people like me with too large of a music library to sync it all with the iPhone, and who don’t really use playlists (the main way to sync music to the iPhone). Unfortunately, if you click this “Automatically fill free space” option, it seems that sometimes it wants to remove and replace much of the random music. If you have a 32 GB iPhone, that is going to take a while. It doesn’t do it every time, it only seems to when you have made a change such as installing new apps, which obviously changes the amount of storage available on your iPhone. That’s somewhat understandable, but it doesn’t make up for the fact that it still takes a long time to complete. And I don’t know why it has to remove 10+ GB of music to install one new app. So easy enough fix, right? Just don’t check that box. Well yes, except that regular syncing itself seems to take significantly longer with iTunes 9 as well. Previously, it would take me about a minute to sync my iPhone with iTunes 8. With iTunes 9, I’m seeing wait times of about 5 to 10 minutes. And sometimes the system just hangs, and you have to manually stop it. This doesn’t appear to be the backing up process, which is still being done in just seconds, but is some other process involved in the syncing. The status indicator simply reads “Syncing iPhone” as the progress bar spins for minutes. Hopefully, this is just a matter of another firmware update from Apple for the iPhone. You would have thought they would have checked the syncing speed on the just released iPhone 3.1 firmware, but apparently not. So now, if I want to sync just a couple of songs before leaving my desk, I have to wait 5 to 10 minutes. It’s like the original iPhone all over again. Crunch Network : MobileCrunch Mobile Gadgets and Applications, Delivered Daily. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 
TechCrunch50 Sells Out: See You All On Monday Top
The TechCrunch Office is buzzing! TechCrunch50 , which starts Monday in San Francisco, will sell out sometime later today. There are approximately 50 tickets left, so we should be sold out and into a waiting list situation some time this afternoon. 1,750 people should be rolling through the event next week, matching last year’s sell-out crowd. The 50 launching startups are in round three rehearsals at Sequoia Capital’s offices. The panel of experts are preparing their quippy remarks for launching companies, and a swarm of hungry demopit companies are preparing their presentations. As always there will be surprises, and not just Penn & Teller showing up to launch a new product. Lots more info will be coming over the next three days on the TechCrunch50 blog . See you all on Monday! Crunch Network : MobileCrunch Mobile Gadgets and Applications, Delivered Daily. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 
Skype Axes Developer Program Extras Top
Skype, which was recently sold by eBay to VC firms Silver Lake Partners, Andreessen Horowitz and Index Ventures, has announced that it is killing its Developer Program. The program, called “Extras,” allows third-party developers to build applications, both hardware and software, on top of Skype. The company, which was valued at $2.75 billion during the deal, says that the program wasn’t gaining much traction amongst the developer community to maintain the “Extras” platform, which was launched in June of 2007. According to a blog post on the company’s site, Skype will no longer certify new applications but existing applications will be able to work until their expiration dates. Skype also said that it will continue to support accessories via its public API, and the Skype shop will feature existing “Extras.” It’s always a sad day when a tech company as large as Skype cuts out the developer ecosystem. Third-party developers are a crucial part of any product, and it’s a shame that Skype couldn’t figure out a efficient way to engage developers. However, there is a small light at the end of the tunnel. Skype ended the announcement with this line: “We still believe there are opportunities for third-party developers to enhance the Skype experience. We’ll keep you posted.” Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0 TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 
SimulScribe Signs Exclusive $17 Million Partnership Agreement With Ditech Networks Top
SimulScribe , the scrappy voicemail transcription company, didn’t get acquired exactly, but it just signed an exclusive partnership agreement with Ditech Networks that could be worth as much as $17 million. The deal is $7 million in cash up front with a $10 million earnout, and gives Ditech the exclusive rights to resell SimulScribe’s speech-to-text transcription services on a wholesale basis to telephone companies and developers. SimulScribe CEO James Siminoff will become the chief strategy officer of Ditech, and his co-founder Mark Dillon will also work there. It is a decent outcome for a startup that raised only $5.7 million and is already profitable on sales of about $4 million, according to SimulScribe CEO James Siminoff. But competition is intense, with Spinvox on the one hand, which has raised an insane $200 million, and Nuance on the other, the speech-recognition behemoth which is nearing $1 billion in sales. SimulScribe offers its own voicemail-to-text service called PhoneTag , which has about 20,000 paying subscribers, and reaches about 80,000 more subscribers through wholesale partnershps with Vonage and British Telecom. The big play is getting those deals with carriers, but with only 7 employees, SimulScribe didn’t have the resources or manpower to go after those deals. Ditech already has equipment sitting in nearly every major carrier’s network. It sells voice processing software that minimizes background noise on calls to the telephone companies. Adding a new service is a software upgrade. Ditech will resell SimulScribe’s service to its existing telephone carrier customers. The companies will also combine their two technologies for more accurate transcriptions. Background noise is one of the biggest contributors to auto-transcription mistakes Simulscribe still supplements its transcriptions with humans, but the more accurate the auto-generated text is, the easier it is to fix. If major telephone companies start adopting voicemail transcription services, it could quickly grow from what looks like it might be a $100 million market this year to a $1 billion million market. A lot of this adoption is being driven by a fear of Google, or more specifically Google Voice. Converting voicemails to emails is one of the great features of Google Voice, but its auto-transcription still needs a lot of work . Google Voice is using a homegrown speech recognition system developed for the GOOG-411 free directory information service (which is why it is not so great for conversational speech). But at least Google Voice is waking up carriers to the fact that the only thing voicemail is good for these days is converting it into emails so you don’t have to listen to them. Crunch Network : CrunchBase the free database of technology companies, people, and investors TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 
Job Boards Are So Over. TalentSeekr Targets And Recruits Through Ads Instead. Top
Even though unemployment is at the highest levels in a decade, companies are still finding it difficult to find the best qualified candidates to fill the positions that are available. The reason for that is because more often than not, the best qualified candidates are already employed and not necessarily looking for new jobs. Certainly not on job boards like Monster.com or HotJobs. So if the best candidates won’t seek out job openings on employment sites, the jobs need to seek them out. That is the idea behind TalentSeekr , which is essentially an ad network for jobs. Companies fill out what jobs they are trying to fill in what locations, then TalentSeekr creates and tests multiple ads across the Web—social networks, blogs, forums, search engines, you name it. Based on the response rate and quality of the applicants that come through the ads, TalentSeekr optimizes the mix of ad types (banner, text, video, creative elements) and placement. (Watch the video below to see how it works). If more qualified applicants are coming in through LinkedIn than Facebook, it readjusts the mix. (In fact, LinkedIn makes a lot of money through recruitment ads on its own site in much the same manner. TalentSeeker is attempting to apply the same principles in a more distributed manner across the Web). “What we are doing is what job boards did to newspapers. Everybody knows the space is about to shift big,” says Ryan Caldwell, the CEO of EnticeLabs , the company behind TalentSeekr. EnticeLabs was founded in August 2007, and funded with $1.3 million in angel money so far.  It’s been operating in a private beta until recently, and already counts among its customers Dell, GE, IBM, Adidas, Rebock, Google, and Microsoft. In addition to TalentSeekr, which is aimed at companies looking to recruit, EnticeLabs’ other product is CareerAds, which is aimed at blogs and Websites looking to display job-focused ads. TalentSeekr’s approach takes longer than filling a job on Monster, but if you are looking for 3,000 SAP consultants, it could be a better approach.  If you are looking to just fill a single position quickly, you are probably still better off with Monster or some other job board.  Hiring managers get a dashboard (see screenshot below) which shows the number of ad impressions, clicks, and ultimate applications resulting from the ads, as well as the geographic distribution. The average clickthrough rates for TalentSeekre ads can range from 0.15 percent to 0.37 percent (see table below).  Then among those who click, the application rate can be anywhere from 0.22 percent for medical jobs to 2.68 percent for tech jobs.  But with an average cost-per-click of around $1, and an average cost per qualified applicant of anywhere from $200 to $2,600, it still beats hiring a headhunter. Job ad networks have been tried before by both large companies (Monster has its Career Ad Network ) and small. A Y Combinator company called SnapTalent tried this before shifting over to career fairs, and ultimately deadpooling (their site is no longer online). Caldwell isn’t worried about the same fate happening to EnticeLabs because he’s gone after big enterprise with thousands of employees first, rather than the other way around. “This is not something where you can do a cute little startup,” he says, “you need scale.” The other thing that gives him confidence is that big employers like IBM and GE are talking about shifting large online recruiting budgets away from poorly-performing job boards. Since TalentSeekr already tracks the performance of its ads, it can also plug into applicant tracking systems used by HR departments to get feedback into how the people hired end up doing in terms of job evaluations, longevity and other factors. CrunchBase Information TalentSeekr EnticeLabs Information provided by CrunchBase Crunch Network : CrunchBase the free database of technology companies, people, and investors TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 
Skimble Helps You Plan And Track Your Gym Workouts and Outdoor Activities Top
For anyone who has wanted to run a marathon, hike a particularly challenging mountain or even simply learn a new sport, it can be helpful to plan and track your activities and progress to increase efficiency and productivity. Skimble is hoping to be the online destination for anyone who wants to plan and track an activity or workout goal. Skimble’s online tools let you discover activities, by giving you information on popular outdoor active trips, i.e. a hiking trip to Lake Tahoe; and gym workouts, i.e. indoor rock climbing. You can join one of these trips or you can create your own. When you create a trip, you can create a feed of news and updates about the trip and share the page with other friends. The feed also pulls in any Tweets about the subject of the trip. So if you are planning a trip to Tahoe, Skimble will pull in Tweets about rock climbing, hiking or canoeing in Tahoe. Once you create an activity or trip, you can begin tracking your progress. The tracking tool, which is particularly compelling, is easy to use and actually makes tracking a goal or activity really simple. Whereas many activity tracking tools on the web focus on weight loss, Skimble focuses on helping you create a calendar and schedule of your activities, and will chart out your performance based upon time spent on the activity. You can also compare your progress to a friend’s on the site. The focus is less on the weight loss and more on the accomplishment of finishing an activity. Skimble, which was incubated in The Funded’s Founder Institute, attracted over 1,000 outdoor enthusiasts that have praised the ability to track and compare their accomplishments. You can also share your trips and activities with Facebook via Facebook Connect on the site. Competitors to Skimble include DailyBurn. And Skimble plans to release a mobile app to let users plan and track on the go. Unsurprisingly, Skimble’s founders are both techies and experienced mountain climbers. In fact, Skimble’s co-founder Maria Ly is a former gymnast, who has extraordinary flexibility and strength. See her jaw-dropping performance in this video: Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0 TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco
 

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