The latest from TechCrunch
- Foursquare's First Television Commercial Airs Tonight On Bravo [Video]
- Google Real-Time Search Now Includes A Fraction Of Facebook Status Updates
- Twitter Connects With Two From LinkedIn
| Foursquare's First Television Commercial Airs Tonight On Bravo [Video] | Top |
| First Google , now Foursquare. Hot on the heels of Google’s first Search television ad (run during the Super Bowl , no less), the location-based social network Foursquare is gearing up to do the same thing tonight. In a tweet sent from their main Twitter account, the Foursquare team notes a “rumor” that an ad for their service will be running on Bravo tonight alongside the show Sheer Genius from 9 to 10 PM. But it’s not a rumor, we’ve seen the ad (and have embedded it below for your own viewing pleasure). It’s a 20-second spot made by Bravo for Foursquare to highlight their recently announced a partnership that allows the network to point out locations from its shows that let fans who use Foursquare (or their own Guides By Bravo app) go to them in the real world. This is believed to be one of the deals currently earning Foursquare some revenue . While the company is making some revenue, it’s not yet profitable, and the focus remains on building the product and gaining users. Currently, Foursquare is closing in on 500,000 users, but with a cable television commercial, those numbers could soar. The service is in the process of revamping its website and several of its mobile applications. A new version of the iPhone app, which launched one year ago at the SXSW conference will hopefully be ready in time for this year’s SXSW, we’re told. CrunchBase Information Foursquare Information provided by CrunchBase | |
| Google Real-Time Search Now Includes A Fraction Of Facebook Status Updates | Top |
| Google has just announced via tweet that it’s integrating Facebook Page updates into its real-time search results. Google first revealed that this was coming back in December, when it first started including real-time data in its search results. Other data sources for Google’s real-time results include MySpace and Twitter. The only problem with the new addition is that Facebook is only granting Google access to updates from its 3 million Pages , which are generally for celebrities, politicians, brands, and local businesses — not your average Facebook user. That information could occasionally be useful, but the power of real-time search comes from having a large number of contributors. Facebook has a huge amount of data from its 400 million active users, but it isn’t sharing most of that with Google. Instead, it’s only granting full acess to user updates to Bing (though that isn’t live yet). Bing will still only be getting status updates that are shared with “ Everyone “, but with its recent privacy overhaul in December, Facebook ensured that it would have far more of those than it used to. Unlike Twitter, which is reportedly making money off of its search deals with Bing and Google, Facebook isn’t charging the search engines for its data. According to Danny Sullivan at Search Engine Land, Facebook is giving away the status updates because they may drive more people back to the social network. Here’s a sample of some of the updates you can get from Facebook Page updates: CrunchBase Information Facebook Google Information provided by CrunchBase | |
| Twitter Connects With Two From LinkedIn | Top |
| Back in December, LinkedIn released a slick-looking update to the iPhone app. That looks to be the swan song for the man largely responsible for it, Bryan Haggerty. Because today’s he’s leaving LinkedIn for Twitter. [Update: And we hear he's not the only one leaving LinkedIn for Twitter today — more on that below.] As he both tweets and blogs about, Haggerty will be joining Twitter’s fast-growing mobile team. At LinkedIn, Haggerty did a lot more than the iPhone app, he also built the apps for the Pre and the BlackBerry. He also helped build the Buzz application that let companies scan information about them on yes, Twitter. So what will a mobile UI guy be doing at Twitter? Well considering they just updated their previously awful mobile UI to something much nicer (on phones like the iPhone, at least), who knows. Maybe they’ll update it again. Or maybe they’ll even start dabbling in their own native mobile applications. But would they dare do that and risk alienating the many third party developers working on platforms like the iPhone? We’ll see. Twitter has been hiring other UI people recently as well. And they continue to pull new employees left and right from some of the most well-known companies in Silicon Valley. Update : We also hear that another LinkedIn employee is joining Twitter: Taylor Singletary , a LinkedIn evangelist and product manager will apparently be doing API evangelism at Twitter, we hear. While Singletary has confirmed that today was his last day at LinkedIn, he has yet to officially state where he’s going next — though he does tweet about birdies… [thanks Brad] CrunchBase Information Twitter LinkedIn Information provided by CrunchBase | |
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