The latest from TechCrunch
- AdMob: Android Passes iPhone Web Traffic In U.S.
- Google Believed To Pay Up To $25 Million For LabPixies To Flood The Web With Apps
- Blackberry OS 6.0 Pinned For Summer Release, Upgrades Possible
| AdMob: Android Passes iPhone Web Traffic In U.S. | Top |
| As we noted earlier, mobile ad network AdMob has released its monthly mobile metrics report for March, which takes a close look at Android OS traffic. One interesting stat that was hidden in the report was that Android ad traffic overtook iPhone traffic in the U.S. for the month of March. According to the report, Android traffic in the U.S. increased to 46 percent of operating system share compared to 39 percent for the iPhone operating system. Worldwide, the iPhone OS still took the top spot, taking 46 percent of the OS share, with Android phones seeing 25 percent of impressions. AdMob measures mobile ad impressions, which is a proxy for overall traffic. The Android ecosystem is steadily growing, with the App market counting 38,000 plus apps as of a few weeks ago, up 8000 apps from a month ago. This still pales in comparison to Apple’s booming App Store, but it seems pretty significant that one of the most popular mobile ad networks is reporting that Android ad traffic has surpassed that of the iPhone. Of course, Admob is still waiting for regulatory approval of its $750 million deal to be acquired by Google, so maybe it doesn’t want to call too much attention to how well Android is doing. | |
| Google Believed To Pay Up To $25 Million For LabPixies To Flood The Web With Apps | Top |
| Google made a small acquisition today of an Israeli startup called LabPixies , which is probably best known for its Flood-It! game on the iPhone (it’s the new Tetris). But LabPixies also creates tons of games in the form of iGoogle gadgets, Facebook apps, Hi5 games, MySpace games, and Android apps. Google did not disclose the price of teh acquisition, but the number going around Israeli venture capital circles is $15 million to $25 million. (TheMarker, in Hebrew, also reports $25 million as the price). Not bad for a startup that only ever raised $1 million in angel funding back in 2008. Google bought LabPixies for the talent to add to its Israeli R&D center, and to create better apps across both Web and mobile platforms. It is also the first Israeli-headquartered startup ever bought by Google. In the blog post announcing the deal, iGoogle’s Don Loeb writes: The team will be based in our ever-growing Tel Aviv office and will anchor our iGoogle efforts across Europe, the Middle East, and Africa. We are looking forward to working with Labpixies to develop great web apps and leverage their knowledge and expertise to help developers and improve the ecosystem overall. What LabPixies is good at, however, is taking a game on the Web and creating versions of it across different platforms, especially the iPhone and Android. Its iGoogle gadget games may generate as many as one billion impressions a month, but it makes all of its money on the iPhone. Google will likely try to sprinkle some of that LabPixie dust on Android now. One strategy could be to create games and apps first for iGoogle, and then use the reach of iGoogle to push those apps to Android. But they’d better not remove Flood-It! from the iPhone. I love that game. CrunchBase Information LabPixies Google Information provided by CrunchBase | |
| Blackberry OS 6.0 Pinned For Summer Release, Upgrades Possible | Top |
| Straight from the horse's mouth, comes the news that the latest incarnation of every suit-totin', email-checkin', business-type's favourite phone OS (that is, BlackBerry OS 6.0) will be released this Summer. During an analyst talk today, RIM co-chief Mike Lazaridis showed off the first official teasers of the new OS. New features will include the previously mentioned WebKit browser -- which will now play a central role in the OS, and the OS will support both trackpad and touchscreen devices, but the juiciest bombshell was the news that older BlackBerries will be able to upgrade , though it wasn't stated how many models will be given the option. | |
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