The latest from TechCrunch
- Google Buys Schedule Management Startup Plannr
- Millennial Media: Android Ad Requests Up 996 Percent Since January
- Masabi Secures $2 Million From m8 Capital For Its Mobile Ticketing Technology
| Google Buys Schedule Management Startup Plannr | Top |
| According to multiple sources familiar with the matter, Google has just bought Seattle-based mobile planning startup Plannr , which if you remember our coverage launched about two months ago as an Outlook for hipsters. Plannr, which targets groups of friends less than ten people, is attempting to tie together geolocation, email, SMS and phone calls in order to create an uber-scheduling tool. Basically a social calendar which allows you to group message your friends with plans, Plannr fits in with Google’s recent mobile and social acquiring spree (neatly tying the two together in fact), though I suspect this the two person startup is more a Google Me -related talent acquisition than anything else. In fact we actually commented on the startup’s overlap with Google calendar in our original post. Plannr founders and former Microsoft employees Ben Eidelson and Jason Prado denied rumors of the acquisition to me over the weekend but refused to comment on whether or not they were in talks with the search behemoth. Google remains tight lipped as well. Plannr is bootstrapped which means that whatever the undisclosed purchase price was, Eidelson and Prado must be somewhere celebrating hard, which is probably why they haven’t responded to my most recent email. Something tells me however that I’ll be hearing from them soon. CrunchBase Information Plannr Information provided by CrunchBase | |
| Millennial Media: Android Ad Requests Up 996 Percent Since January | Top |
| Mobile ad network Millennial Media is releasing its monthly mobile mix report today. According to Nielsen, Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web. In August, Android smartphone impression share increased 7% month-over-month, and now makes up 26% of the Millennial network. Apple, of course, took the top spot, with 48% of impressions on Millennial’s network, up 7% since July. In terms of ad requests, Android ad requests increased 39% month-over-month and are up 996% since January. That being said, the iPhone remained the top mobile phone on the Millennial network (by a significant margin), and iPad requests increased by 76% month-over-month. RIM ad requests increased 16% month-over-month. In terms of devices, Motorola jumped ahead of RIM to become the third largest device manufacturer on Millennial’s network for the first time, thanks largely to the popularity of the Motorola Droid device, which had a 9% impression share. In fact, Android devices represented six of the Top 20 Mobile Phones on the network. Smartphones accounted for 13 of the Top 20 Mobile phones and represented over 54% impression share in August. Interestingly, Millennial featured the BlackBerry platform this month in its report. Apparently, RIM is shopping around for a mobile ad network, and is eying Millennial. Could this be a coincidence? Millennial says that they highlighted the BlackBerry platform because of BlackBerry DEVCON, but who knows. For example, Millennial says 45% of BlackBerry users are Women, while there were 11 Million BlackBerry devices sold last quarter (115 million were sold globally). As one of the largest mobile ad networks in the space, Millennial has been growing like gangbusters. Millennial is now planning to IPO next year, CEO Paul Paulieri told us last month. As competition heats up in the mobile advertising space, with iAd and Google’s AdMob all vying for a pice of a $1 billion market, it should be interesting to see how things play out in the space. CrunchBase Information Millennial Media Information provided by CrunchBase | |
| Masabi Secures $2 Million From m8 Capital For Its Mobile Ticketing Technology | Top |
| Masabi , which develops mobile ticketing technology for the transport sector, has secured $2 million from London-based m8 Capital, the majority-owned affiliate of AGC Equity Partners that targets mobile startups and technology. In June, m8 invested $800k in the location-based startup Rummble . Masabi says the new funding will be used to support "commercial deployments" of the company's mobile ticketing systems with UK rail companies and for international expansion. | |
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