The latest from TechCrunch
- AdMob Rolls Out iPad SDK; Praises 'Creative Potential' Of HTML5
- Find The Healthiest Places To Live On Bing Maps
- Open URL Sharing Protocol OExchange Gets Support From Google, Microsoft, Et Al.
- Google Reportedly Acquiring Invite Media For Approximately $70 Million
| AdMob Rolls Out iPad SDK; Praises 'Creative Potential' Of HTML5 | Top |
| Fresh off the closure of its acquisition by Google, mobile ad network AdMob is launching an iPad-specific SDK to allows app developers to use the network’s ads within their apps. AdMob says that the SDK is unified across all devices running the iPhone OS, which makes it much easier for developers, who can can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. The new also SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60. AdMob has already signed on advertisers to create advertising campaigns for the iPad; currently Amazon.com is currently running a campaign promoting their Kindle for iPad app. The network is also praising the “creative potential of iPad ads using HTML5.” This is interesting considering the whole Apple-Flash war, tablet battles and where AdMob’s parent company Google falls into this. CrunchBase Information AdMob Information provided by CrunchBase | |
| Find The Healthiest Places To Live On Bing Maps | Top |
| Bing Maps is now helping you find the healthiest cities in the U.S. with a new app, Bing Health Maps. Microsoft is mashing up data from the Department of Health and Human Services to visualize what parts of the country are healthy or not so healthy by state and county. You can select a state and a Community Health Indicator, which includes Birth Indicators (low birth weight, premature births, births to women under 18); Death Measures (homicide, lung cancer, stroke) or Health Risk Factors (obesity, smokers, high blood pressure). You can also see what percentage of the population of a given county are reporting the answers to the questions to give you an accurate view of the statistics. The data visualization of the app is really compelling if accurate. For example, in Cook County, IL, you’ll find that 22 percent of the population is reporting obesity as a health issues, that 13.3 percent of births in the county are premature, and that there is an average of 28.1 cases of breast cancer per 100,000 people. The map will include all the counties within a state and your can click on each country to get information for a specific community. It’s similar in theory to Google’s Flu Maps feature, which maps flu levels across 121 cities in the U.S. CrunchBase Information Bing Information provided by CrunchBase | |
| Open URL Sharing Protocol OExchange Gets Support From Google, Microsoft, Et Al. | Top |
| OExchange , a simple specification for URL-based content sharing on the Web, was introduced today by a number of online service providers and social networks. The open link-sharing protocol has gained support from Google, Microsoft, LinkedIn, Digg, Instapaper, StumbleUpon, Clearspring Technologies and a handful more. So what’s it all about? OExchange essentially establishes a common way for services like Posterous and Google Buzz to receive content. The protocol defines how third-party tools, e.g. Clearspring’s bookmarking and sharing service AddThis , can dynamically discover and share content to these services, as well as how sharing tools can read and set a user's sharing preferences. A number of these services, like Google Buzz and Instapaper, have already implemented the protocol, which together with others such as OpenID and OAuth intends to making sharing content on the Web completely open. OExchange is licensed under the Open Web Foundation Agreement – you can get the specs here . Chris Messina , Open Web Advocate at Google, has this to say about the new protocol: "The key to increasing the amount and quality of sharing online is smoothing out the user interaction. By simplifying the underlying mechanism for cross-site sharing with OExchange, people can focus on what they’re sharing, rather than how.” Do you agree that there’s a need for an open URL sharing protocol (which companies like Twitter and Facebook seem to doubt, since they’re not supporting it)? | |
| Google Reportedly Acquiring Invite Media For Approximately $70 Million | Top |
| Google is buying advertising technology startup Invite Media in a “$70 million range” deal, reports MediaMemo’s Peter Kafka. We’ve pinged the Mountain View company for confirmation but have not heard back yet. Kafka has confirmed the story with multiple sources, who also said Google intends to keep Invite Media running as a stand-alone unit. At a later time, it would be integrated into its DoubleClick for Advertisers product, he adds. Update: Google responded with this canned statement: “Although we’re always talking to various companies about a variety of things, we don’t comment on rumor or speculation.” Invite Media is an ad technology company founded in April, 2007 in Philadelphia out of the University of Pennsylvania. The startup, which is headquartered in New York City, builds and operates what it refers to as a “universal buying platform” for display media, called Bid Manager. This platform allows buyers to optimize online campaigns in real-time across multiple inventory sources, including Yahoo's Right Media Exchange and Google's DoubleClick Ad Exchange. Additional features include the ability to access third party data providers directly through the same central interface, gain reporting and analytics on key metrics, and build an internal "exchange practice" around a fully self-service platform. Since February , its platform supports full real-time bidding and self-service integrations with ad networks AdBrite, AdMeld and PubMatic. The company claims Bid Manager gives media buyers access to over 12 billion highly-targeted impressions per day through a single central interface. Invite Media raised money from investors such as First Round Capital, Genacast Ventures, and strategic angels, but it’s unclear exactly how much. Watch for updates. CrunchBase Information Invite Media Google Information provided by CrunchBase | |
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