The latest from TechCrunch
- Avatar: The Making of the Bootleg
- Consumer Groups Lobby FTC To Block Google's Acquisition Of AdMob
- Google Is About To Get Caffeinated With A Faster Search Index
- Purported Google Chrome OS Netbook Specs Don't Quite Add Up
| Avatar: The Making of the Bootleg | Top |
| A (four day old now) spoof of all the “making of Avatar” videos is out there. It makes fun of James Cameron’s 15 year journey to create Avatar. And yes, telesync versions of Avatar are available on BitTorrent now. And watching it that way is nothing at all like watching the movie in a theater in 3D . Via Mathew Ingram . Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0 | |
| Consumer Groups Lobby FTC To Block Google's Acquisition Of AdMob | Top |
| Google recently revealed that the Federal Trade Commission was intensely reviewing the search giant’s recent $750 million acquisition of mobile ad network AdMob. Last week, Google said the FTC has made a second request for further information about the deal. Today, two consumer groups, Consumer Watchdog and the Center For Digital Democracy, have asked the FTC to block the deal on anti-trust grounds and possible privacy issues. In a joint letter to the FTC (embedded below), the two groups say that Google’s acquisition of AdMob would lessen competition in the mobile advertising market, having a potentially negative impact on consumers, advertisers and application developers and others. AdMob is the leader in the mobile advertising space, which is chock full of competitors, including Greystripe and others. We’ve all been speculating on what the impact of a Google-backed AdMob would have on the rest of its competitors, and the mobile advertising market in general. The letter also raises concerns about consumer privacy. The groups claim that both AdMob and Google have access to large amounts of data relating to consumer behavior, including their location. It’s important to note that consumer groups typically make these sorts of complaints during antitrust reviews because it’s when these groups have the most leverage and the ears of regulators. Google has high ambitions for AdMob, which was one of Google’s largest acquisitions since it bought DoubleClick for $3.1 billion in 2008. The rise of mobile advertising attracted Google to this space and with the acquisition of AdMob, the search giant could indeed dominate a growing space. AdMob, which some say is approaching a $100 million business within the next three years, could be an extremely profitable channel, especially when the platform is plugged into AdWords and DoubleClick. LtrFTCfinal – Crunch Network : CrunchBoard because it’s time for you to find a new Job2.0 | |
| Google Is About To Get Caffeinated With A Faster Search Index | Top |
| Google is getting serious about realtime search , adding Twitter, Facebook, and MySpace streams into results and adding a recent “updates” option which is addictive. But behind the scenes Google is also getting ready to push out an entirely new way for indexing the Web. Codenamed “Caffeine, ” Google has been testing it since last summer in one datacenter, and is now getting ready to push it out across all of Google. Some SEO-minded tipsters say that they are starting to notice faster search response times, but Google is sticking to the party line that Caffeine won’t roll out until after the New Year (in part so that everybody can enjoy the holidays). When Caffeine does roll out, what can you expect? Most people won’t even notice. The look and feel of Google results won’t change. Caffeine is an under-the-hood upgrade to Google’s search index algorithms. But it will significantly speed up how fast Google can present results, especially across different media types such as photos and videos. Overall, search will be more realtime because Google considers the speed of its index to be a competitive advantage . An independent study conducted in September by SEO firm Summit Media suggests that for generic search terms, Caffeine gives more weight to news and social media results, while more specific keywords are more likely to turn up websites about that topic. The Summit Media study compared Caffeine against Google’s current index for about 10,000 keywords. Summit’s findings include: Rankings are unlikely to fluctuate. Taken across all of the keywords for a client there should be a tiny percentage change in ranking. Websites that do lose rankings are likely to be relying on older, archived content that's not been updated in years. Keeping your site fresh to be crawled by Caffeine will be important. There have been no changes to give one sector any new advantage over another. Generic terms against long tail terms in Caffeine show a greater priority for News, Information and Social Media – which fits with generic terms being less clear in terms of the searcher's intent. Only 5% of urls contain exact matches for the searched keyword, 6% of the total point score is made up by exact match urls. When Caffeine does go live, not only should Google feel zippier, but many of the results will feel more newsy and realtime, particularly for generic searches. I wonder if Websites that come up more in long-tail searches will try to catch the Caffeine buzz by mimicking news sites or plastering Twitter and Facebook updates on their front page. I just hope Caffeine can tell the difference between real news and fake news. Photo credit: Flickr/ mararie . Crunch Network : CrunchGear drool over the sexiest new gadgets and hardware. | |
| Purported Google Chrome OS Netbook Specs Don't Quite Add Up | Top |
| A handful of sites are linking to a post on NetbookNews.de, which links to a post on a UK-based site called IBTimes titled Google Chrome OS-based netbook tech specs are out . | |
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